1st International Conference on Branding and Advertising(ICBA 2015) (ICBA 2015)

Venue: Galadari Hotel

Location: Colombo, Sri Lanka

Event Date/Time: Nov 05, 2015 / 8:30 am - (GMT +6:00 hours) End Date/Time: Nov 06, 2015 / 6:00 pm - (GMT +6:00 hours)
Registration Date: Oct 25, 2015 Time: 12:00:00(GMT +6:00 hours)
Early Registration Date: Aug 31, 2015 Time: 12:00:00(GMT +6:00 hours)
Abstract Submission Date: Aug 15, 2015
Paper Submission Date: Nov 05, 2015
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Description

 the 1st Annual International Conference on Branding & Advertising – 2015 (ICBA 2015). The Conference will be held during 05 – 06 November 2015 in Colombo, Sri Lanka, hosted by The Department of Marketing Management, University of Kelaniya, Sri Lanka under the theme of “Strategizing Brands for Competitive Stand”. ICBA provides a comprehensive dialogue for the scholars and practitioners to share and explore new heights in branding & advertising as the theme implies in overall.

The Conference will address the timely needed contents in branding & advertising pertained to integrated concepts and activations in business management. Keynote speakers and plenary speakers will include some of the world’s leading thinkers in Branding and Advertising, as well as contributors for numerous papers and workshop presentations. All are encouraged to register and attend this significant and timely Conference.

Participants are also welcome to submit a presentation proposal either for a 20-minute oral presentation, poster presentation or 60-minute workshop. Parallel sessions are loosely grouped into streams reflecting different perspectives or disciplines. Each stream also has its own talking circle. For those unable to attend the Conference in person, virtual participation is also available.

If you would like to know more about this Conference, bookmark the 1st Annual International Conference on Branding and Advertising site and return for further information-the site is regularly updated. You may also wish to subscribe to the Conference.

Venue

Lotus Road
Colombo
Sri Lanka
MORE INFO ON THIS VENUE

Conference Speakers

Key Note Speakers

Prof. M.J.S. Wijeyaratne B.Sc. (Sri Lanka), M.Sc. (Michigan), Ph.D. (Kelaniya), FI. Biol. (Sri Lanka), C. Biol. (Sri Lanka), FNASSL

Senior Professor and Chair Professor of Zoology, Department of Zoology & environmental Management, Faculty of Science, University of Kelaniya Sri Lanka

Prof. (Dr.) Manish Verma Director-School of Communication at Amity University, India.

Exhibits included

The Conference will address developments and practices of Branding and Advertising. Keynote speakers and plenary speakers will include some of the world’s leading thinkers in Branding and Advertising, as well as numerous papers and workshop presentations. All are encouraged to register and attend this significant and timely Conference.

Participants are also welcome to submit a presentation proposal either for a 20-minute oral presentation, poster presentation or 60-minute workshop. Parallel sessions are loosely grouped into streams reflecting different perspectives or disciplines. Each stream also has its own talking circle. For those unable to attend the Conference in person, virtual participation is also available.

If you would like to know more about this Conference, bookmark the 1st Annual International Conference on Branding and Advertising site and return for further information-the site is regularly updated. You may also wish to subscribe to the Conference.

  CONFERENCE TRACKS
  • Building Strategies for Brand Equity
  • Behavior Aspects of Branding
  • Marketing Communication for Brand Building
  • Entrepreneurship and Personal Branding
  • CSR in Brand Building
  • Branding in Digital Era
  • Corporate Branding and Challenges
  • Global Branding and International Marketing
  • Destination Branding and Tourism
  • Case Studies in Brand Strategy and Activation