Call for Papers

Submission Deadline: January 15, 2014

2014 Global Marketing Conference at Singapore

July 15 – 18, 2014

http://kamsconference.org/2014/

Venue: Singapore

Hosts: American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, International Textile and Apparel Association, Korean Scholars of Marketing Science

Organizer: Global Alliance of Marketing & Management Associations

Partners: European Advertising Academy, ESCP Europe, Italian Marketing Society, Aalto University School of Business, Harbin Institute of Technology, Center for Sustainable Culture & Service, Yonsei University 

Platinum Sponsor: Institute on Asian Consumer Insight hosted by Nanyang Technological University

Sponsors: Aalto University Executive Education, Routledge, Taylor & Francis Group, National Research Foundation of Korea 

CONFERENCE CO-CHAIRS: Roland T. Rust (University of Maryland), Udo Wagner (University of Vienna), Sharyn Rundle-Thiele (Griffith University) Takaho Ueda (Gakushuin University), Seong-Yeon Park (Ewha Womans University), Leslie Davis Burns (Oregon State University)

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference.

1. JOINT SYMPOSIA

2014 EMAC-GAMMA JOINT SYMPOSIUM: Co-Chairs: Prof. Maja Makovec Brenčič, University of Ljubljana & Prof. Junyean Moon, Hanyang University

2014 ANZMAC-GAMMA JOINT SYMPOSIUM: Co-Chairs: Mark Uncles, University of New South Wales & Tony Garrett, Korea University Business School

2014 JSMD-GAMMA JOINT SYMPOSIUM; Co-Chairs: Prof. Ikuo Takahashi, Keio University & Prof. Jae Wook Kim, Korea University Business School,

2014 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM: Co-Chairs: Pekka Mattila, Aalto University School of Business & Jaihak Chung, Sogang University

2014 EAA-GAMMA JOINT SYMPOSIUM: Chair: Edith G. Smit, University of Amsterdam

2014 ESCP-GAMMA JOINT SYMPOSIUM: Chair: Minas Kastanakis, ESCP Europe

2014 ITAA-GAMMA JOINT SYMPOSIUM: Co-Chairs: Leslie Davis Burns, Oregon State University & Eunju Ko, Yonsei University

2014 IMM-GAMMA JOINT SYMPOSIUM: Chair: Peter LaPlaca, Editor, Industrial Marketing Management,

2014 IMTC-SIMktg-GAMMA JOINT SYMPOSIUM: Co-Chairs: Gaetano Aiello, University of Florence,  Raffaele Donvito, University of Florence, Tiziano Vescovi, University of Venice, & Eun Young Kim, Chungbuk National University

2014 HIT-GAMMA JOINT SYMPOSIUM: Chair: Prof. Guofeng Li, Harbin Institute of Technology

2. SPONSORING JOURNALS: Special Issues or Sections

JOURNAL OF BUSINESS RESEARCH: 1) ‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’ 2) ‘Service Innovation, Renewal, and Adoption/Rejection Research 3) ‘In Situ Behavioral Marketing and Management—Field Experiments, Ethnography Studies, and Historical Research that Avoid, Enrich, or Complement Self-Reports and Folk Theories of Mind’

MANAGEMENT DECISION: ‘Marketing Contributions to Strategic Management’

INDUSTRIAL MARKETING MANAGEMENT: Understanding Strategic Marketing - Market Orientation, Strategy and Firm Performance’

INTERNATIONAL JOURNAL OF ADVERTISING: Publications of best papers

JOURNAL OF TRAVEL RESEARCH: Emerging-market Tourist Behavior

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: ‘Globalization and Marketing Performance’

JOURNAL OF GLOBAL FASHION MARKETING: ‘Globalization and Fashion Marketing Performance’

AUSTRALASIAN MAREKTING JOURNAL: ‘Transactional Consumer Purchasing and Consumption’

MARKETS AND COMPETITIVENESS (MERCATI E COMPETITIVITA): Growth through Innovation in International Marketing: New Business Models and New Market Approaches

3. ACADEMIC EXCELLENCE COMMITTEE: Chair: Charles R. Taylor (Villanova University),

4. PROGRAM TRACKS & TRACK CHAIRS:

Marketing Strategy and Management: Robert E. Morgan, Cardiff University, Prof. Dennis Herhausen, University of St. Gallen

Interactive Marketing: Shintaro Okazaki, Universidad Autónoma de Madrid

Consumer Psychology: Dong-Mo Koo, Kyungpook National University

Brand Management in Social Media: Manfred Schwaiger, Ludwig-Maximilians-University of Munich

Global, Cross-Cultural, and Export Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School &  Prof. Magnus Hultman, Leeds University Business School

Channel of Distribution Management: Sang-Lin Han, Hanyang University

Value and Experience Branding, Luxury Marketing: Klaus-Peter Wiedmann, Leibniz University Hannover

Marketing and Innovation Capabilities: Luigi Mario De Luca, Cardiff University, Destan Kandemir, Bilkent University

Service Innovation, Renewal, and Adoption/Rejection Research: Drew Martin, University of Hawaii at Hilo, Sunmee Choi, Yonsei University, Anders Gustafsson, Karlstad University

Sport Media and Marketing: Kihan Kim, Seoul National University

Services Marketing: Jikyeong Kang, University of Manchester

New Trend of Consumer Behavior in Asia: Akira Shimizu, Keio University

Intercultural Communications: Wolfgang Fritz, Braunschweig University of Technology

Advertising and Integrated Marketing Communication: Hyokjin Kwak, Drexel University

Marketing Education: Ralf Schellhase, University of Applied Sciences, Darmstadt

Luxury Marketing in China and Emerging Markets: Michel Phan, EMLYON Business School, Klaus Heine, EMLYON Business School

Consumer Behavior and Luxury Consumption: Patrick Poon, Lingnan University

International Branding: George Panigyrakis, Athens University of Economics and Business

International Marketing Strategy: Peter Trim, University of London

Authenticity in The Global World: Maria Kniazeva, University of San Diego

Beauty Business and Medical Tourism: Ki Nam Jin, Yonsei University

Industrial and Business-to-Business Marketing: Peter LaPlaca, Industrial Marketing Management,

Identities, Desires and Global Marketing: Wing-Sun Liu, The Hong Kong Polytechnic University,

Origin Images and Biases: Alexander Josiassen, Copenhagen Business School

Social Media and Retail Management: Jungkun Park, University of Houston, Weonsang Yoo, Korea University

Service Innovation and Management: Chieko Minami, Kobe University

Customer Value & Marketing Channels: Jae Wook Kim, Korea University Business School

Marketing Strategy and Management: Jong-Ho Lee, Korea University Business School

Culture and Consumer Behaviour: Yang-Im Lee, University of Westmisnter

Consumer Product Design and Development Process: Scott Shim, The Ohio State University, Jungkun Park, University of Houston

Culture Mixing Research and Global Marketing: Letty Yan Yee Kwan, Nanyang Technological University, Luluo Peng, Peking University

Marketing Strategy Management: Shuhong Xiao, Beijing Sport University

Marketing in Newly Emerging Economies: Mark S. Rosenbaum, Northern Illinois University

Market Orientation and Economics in Emerging Economies: József Berács, Corvinus University of Budapest,

Hospitality and Tourism Marketing: Sunny Ham, Gachon University

Marketing Managers' Decision Making: Eric Shih, Sungkyunkwan University

New Product Development/International New Product Development: Veronica Wong, Kent Business School

Innovations in Global Fashion Marketing: Kathleen Rees, A&M University-Kingsville, Kingsville

Marketing in General: Jong-Kuk Shin, Pusan National University

5. FOR MORE INFORMATION: stride@changwon.ac.kr,  www.kamsconference.org

Submission Deadline: January 15, 2014

2014 Global Marketing Conference at Singapore

July 15 – 18, 2014

http://kamsconference.org/2014/

Venue: Singapore

Hosts: , , ,  Japan Society of Marketing and Distribution, ,

Organizer:

Partners: , , Italian Marketing Society, ,

Platinum Sponsor:

Sponsors:

CONFERENCE CO-CHAIRS: Roland T. Rust (University of Maryland), Udo Wagner (University of Vienna), Sharyn Rundle-Thiele (Griffith University) Takaho Ueda (Gakushuin University), Seong-Yeon Park (Ewha Womans University), Leslie Davis Burns (Oregon State University)

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference.

1. JOINT SYMPOSIA

2014 EMAC-GAMMA JOINT SYMPOSIUM: Co-Chairs: Prof. Maja Makovec Brenčič, University of Ljubljana & Prof. Junyean Moon, Hanyang University

2014 ANZMAC-GAMMA JOINT SYMPOSIUM: Co-Chairs: Mark Uncles, University of New South Wales & Tony Garrett, Korea University Business School

2014 JSMD-GAMMA JOINT SYMPOSIUM; Co-Chairs: Prof. Ikuo Takahashi, Keio University & Prof. Jae Wook Kim, Korea University Business School,

2014 AALTO UNIVERSITY-GAMMA JOINT SYMPOSIUM: Co-Chairs: Pekka Mattila, Aalto University School of Business & Jaihak Chung, Sogang University

2014 EAA-GAMMA JOINT SYMPOSIUM: Chair: Edith G. Smit, University of Amsterdam

2014 ESCP-GAMMA JOINT SYMPOSIUM: Chair: Minas Kastanakis, ESCP Europe

2014 ITAA-GAMMA JOINT SYMPOSIUM: Co-Chairs: Leslie Davis Burns, Oregon State University & Eunju Ko, Yonsei University

2014 IMM-GAMMA JOINT SYMPOSIUM: Chair: Peter LaPlaca, Editor, Industrial Marketing Management,

2014 IMTC-SIMktg-GAMMA JOINT SYMPOSIUM: Co-Chairs: Gaetano Aiello, University of Florence,  Raffaele Donvito, University of Florence, Tiziano Vescovi, University of Venice, & Eun Young Kim, Chungbuk National University

2014 HIT-GAMMA JOINT SYMPOSIUM: Chair: Prof. Guofeng Li, Harbin Institute of Technology

2. SPONSORING JOURNALS: Special Issues or Sections

JOURNAL OF BUSINESS RESEARCH: 1) ‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’ 2) ‘Service Innovation, Renewal, and Adoption/Rejection Research 3) ‘In Situ Behavioral Marketing and Management—Field Experiments, Ethnography Studies, and Historical Research that Avoid, Enrich, or Complement Self-Reports and Folk Theories of Mind’

MANAGEMENT DECISION: ‘Marketing Contributions to Strategic Management’

INDUSTRIAL MARKETING MANAGEMENT: Understanding Strategic Marketing - Market Orientation, Strategy and Firm Performance’

INTERNATIONAL JOURNAL OF ADVERTISING: Publications of best papers

JOURNAL OF TRAVEL RESEARCH: Emerging-market Tourist Behavior

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE: ‘Globalization and Marketing Performance’

JOURNAL OF GLOBAL FASHION MARKETING: ‘Globalization and Fashion Marketing Performance’

AUSTRALASIAN MAREKTING JOURNAL: ‘Transactional Consumer Purchasing and Consumption’

MARKETS AND COMPETITIVENESS (MERCATI E COMPETITIVITA): Growth through Innovation in International Marketing: New Business Models and New Market Approaches

3. ACADEMIC EXCELLENCE COMMITTEE: Chair: Charles R. Taylor (Villanova University),

4. PROGRAM TRACKS & TRACK CHAIRS:

Marketing Strategy and Management: Robert E. Morgan, Cardiff University, Prof. Dennis Herhausen, University of St. Gallen

Interactive Marketing: Shintaro Okazaki, Universidad Autónoma de Madrid

Consumer Psychology: Dong-Mo Koo, Kyungpook National University

Brand Management in Social Media: Manfred Schwaiger, Ludwig-Maximilians-University of Munich

Global, Cross-Cultural, and Export Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School &  Prof. Magnus Hultman, Leeds University Business School

Channel of Distribution Management: Sang-Lin Han, Hanyang University

Value and Experience Branding, Luxury Marketing: Klaus-Peter Wiedmann, Leibniz University Hannover

Marketing and Innovation Capabilities: Luigi Mario De Luca, Cardiff University, Destan Kandemir, Bilkent University

Service Innovation, Renewal, and Adoption/Rejection Research: Drew Martin, University of Hawaii at Hilo, Sunmee Choi, Yonsei University, Anders Gustafsson, Karlstad University

Sport Media and Marketing: Kihan Kim, Seoul National University

Services Marketing: Jikyeong Kang, University of Manchester

New Trend of Consumer Behavior in Asia: Akira Shimizu, Keio University

Intercultural Communications: Wolfgang Fritz, Braunschweig University of Technology

Advertising and Integrated Marketing Communication: Hyokjin Kwak, Drexel University

Marketing Education: Ralf Schellhase, University of Applied Sciences, Darmstadt

Luxury Marketing in China and Emerging Markets: Michel Phan, EMLYON Business School, Klaus Heine, EMLYON Business School

Consumer Behavior and Luxury Consumption: Patrick Poon, Lingnan University

International Branding: George Panigyrakis, Athens University of Economics and Business

International Marketing Strategy: Peter Trim, University of London

Authenticity in The Global World: Maria Kniazeva, University of San Diego

Beauty Business and Medical Tourism: Ki Nam Jin, Yonsei University

Industrial and Business-to-Business Marketing: Peter LaPlaca, Industrial Marketing Management,

Identities, Desires and Global Marketing: Wing-Sun Liu, The Hong Kong Polytechnic University,

Origin Images and Biases: Alexander Josiassen, Copenhagen Business School

Social Media and Retail Management: Jungkun Park, University of Houston, Weonsang Yoo, Korea University

Service Innovation and Management: Chieko Minami, Kobe University

Customer Value & Marketing Channels: Jae Wook Kim, Korea University Business School

Marketing Strategy and Management: Jong-Ho Lee, Korea University Business School

Culture and Consumer Behaviour: Yang-Im Lee, University of Westmisnter

Consumer Product Design and Development Process: Scott Shim, The Ohio State University, Jungkun Park, University of Houston

Culture Mixing Research and Global Marketing: Letty Yan Yee Kwan, Nanyang Technological University, Luluo Peng, Peking University

Marketing Strategy Management: Shuhong Xiao, Beijing Sport University

Marketing in Newly Emerging Economies: Mark S. Rosenbaum, Northern Illinois University

Market Orientation and Economics in Emerging Economies: József Berács, Corvinus University of Budapest,

Hospitality and Tourism Marketing: Sunny Ham, Gachon University

Marketing Managers' Decision Making: Eric Shih, Sungkyunkwan University

New Product Development/International New Product Development: Veronica Wong, Kent Business School

Innovations in Global Fashion Marketing: Kathleen Rees, A&M University-Kingsville, Kingsville

Marketing in General: Jong-Kuk Shin, Pusan National University

5. FOR MORE INFORMATION: ,