Event Date/Time: Apr 23, 2013 / 9:00 am - (EST) End Date/Time: Apr 24, 2013 / 5:00 pm - (EST)
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As consumers are increasingly reliant on the Internet, social and mobile technologies to inform purchase decisions, marketers are moving away from traditional advertising to embrace a more social and engaging way to connect with consumers to foster brand loyalty and awareness.  In today’s information obsessed online society, providing relevant and timely information that is liked, commented on and shared is key to creating an emotional connection with consumers.  Connecting and building relationships with your target audience requires listening instead of telling, therefore creating content that is consumer-focused and relevant rather than brand-focused and promotional.  With Google now putting major emphasis on content and social signals, creating content that is visual, viral and valued by readers and viewers is essential to increase website traffic.  Attend this conference to find out how to develop a content-focused strategy, create, curate, publish and share original content, uncover your audience’s needs and wants, generate traffic and leads, and convert prospects into buyers.


21 Old Mill Road

Additional Information

Presenting Companies

Ariad Communications – Salesforce.com Canada – gShift Labs – Sequentia Environics – Harbinger – Secret Location – Curata, Inc. – Q Media Solutions

Why You Should Attend

  • Find out how to develop and launch a people-focused strategy in an interactive step-by-step workshop setting
  • Discover how customer insights are impacting content creation and promotion
  • Learn how the practice of SEO is changing and how to maximize your web presence
  • Hear how to analyze the effectiveness of your content and how to measure it
  • Understand how to find, organize and share online content
  • Examine how to effectively craft the user experience in a multi-platform media landscape