2nd International Conference on Strategic Innovative Marketing

Organization: I-DAS

Venue: Orea Hotel Pyramida

Location: Prague, Czech Republic

Event Date/Time: Sep 13, 2013 End Date/Time: Sep 17, 2013
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Welcome to the official website of the 2nd International Conference on Strategic Innovative Marketing. The conference is to be held at Prague, Czech Republic during September 13-17, 2013. The objective of the conference is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IC-SIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field. Some of the Conference topics are:

  • Social media and innovation
  • E-marketing and new technologies
  • Innovative marketing
  • Strategic marketing
  • Arts and design marketing
  • International and cross-cultural marketing
  • Advertising & Promotion
  • E-branding and brand experience management
  • Experiential and sensory marketing
  • Marketing research and analytics
  • Transport industry marketing
  • Tourism and destination marketing
  • Services marketing
  • Marketing Communications


Belohorska 24
Czech Republic