As the first and only conference in Asia focusing on the OTC and Health Supplement market, IBC’s annual OTC Pharma conference has built an enviable reputation for providing leading edge content and networking opportunities for the industry.

In addition to real-life case studies and best practices from seasoned Consumer Health marketing professionals, the 2014 conference will feature the latest market trends, growth opportunities, regulatory updates and strategic advice to achieve sustainable growth in the region. This is the not-to-be-missed meeting of the year for all Consumer Health business unit directors and marketing managers in Asia.

• Updates on the reclassification of OTC products
• Promoting OTX/Pharmacist-only medicines
• Regulatory updates for OTC and health supplements
• Developing relationships with distribution partners
• Latest advertising trends and the adoption of new media channels
• New brand launches – key success factors

PLUS – HOT MARKET INSIGHTS!

• Indonesia’s OTC market – growth strategies and market opportunities
• China’s consumer health market – consumer trends and the competitive landscape