|Event Date/Time: Feb 13, 2013 / 9:00 am - (EST)|
The way people are engaging has been radically transformed and is having an irreversible effect on advertising and mobile communication. Facebook was only established eight years ago and is now an integral part of the life of near 1 billion users. The acquisitions of some of the top social vendors reflect the huge demand among businesses for social media services. As businesses are just getting past the idea of just ‘being there’ to enhance brand awareness/reputation, greater emphasis is being put on fostering collaboration, dialogue/discussion and strengthening relationships. Marketers are being challenged to decide which technologies and products they must leverage, create compelling content that gets shared, optimize interaction with social communities and tie results to sales data. Attend this conference to find out how to utilize social tools to listen and respond in real time, build relationships in an authentic and meaningful way, determine the right mix of traditional and digital media, and correlate leads, revenue and other tangible outcomes.