8th Annual SFE Forum

Organization: Fleming Europe

Event Date/Time: Feb 14, 2013 End Date/Time: Feb 15, 2013
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Reveal the new approaches & tools for gaining better access to physicians. Understand, how to measure SFE in new commercial models. Bridging the gaps between sales and marketing to strengthen sales success. Gain critical insights into alternative sales channels to engage with your customers more effectively. Utilize your CRM to accelerate the sales growth. Understand the critical role of HR, sales training & development to achieve a superior sales performance today & tomorrow.

Now, it's time to think beyond sales force effectiveness. Join us & benchmark with senior level experts from world leading pharma & biotech companies, how to transform SFE into value for the customer.

Find your reason to attend

    Transforming SFE into value for the customer
    Change management road map to build a winning sales force
    Deploying new sales models – achieving truly integrated & crossfunctional
    discipline of excellence to deliver the right customer experience
    Gaining better access to physicians - new approaches to physician –
    sales rep relationships
    Exploring SFE metrics in new SFE models – what should be measured & how?
    Leveraging advanced technology vs people power in selling medicine in the era of iPads, mobile phones, social media,...
    Turning to KAM strategy – from “re-labelling” of sales forces to real key account managers - drivers, transition, implementation & implications for sales forces
    Upgrading the sales strategy through CRM to accelerate sales growth
    Customizing sales strategies when interacting with more institutional or specialty customer segments
    Developing effective sales training and communications
    Generating high performance for sales forces through competency modeling, motivating & incentivizing
    Retaining top sales performers



Fleming Europe