8th Annual SFE Forum
Organization: Fleming Europe
|Event Date/Time: Feb 14, 2013||End Date/Time: Feb 15, 2013|
Reveal the new approaches & tools for gaining better access to physicians. Understand, how to measure SFE in new commercial models. Bridging the gaps between sales and marketing to strengthen sales success. Gain critical insights into alternative sales channels to engage with your customers more effectively. Utilize your CRM to accelerate the sales growth. Understand the critical role of HR, sales training & development to achieve a superior sales performance today & tomorrow.
Now, it's time to think beyond sales force effectiveness. Join us & benchmark with senior level experts from world leading pharma & biotech companies, how to transform SFE into value for the customer.
Find your reason to attend
Transforming SFE into value for the customer
Change management road map to build a winning sales force
Deploying new sales models – achieving truly integrated & crossfunctional
discipline of excellence to deliver the right customer experience
Gaining better access to physicians - new approaches to physician –
sales rep relationships
Exploring SFE metrics in new SFE models – what should be measured & how?
Leveraging advanced technology vs people power in selling medicine in the era of iPads, mobile phones, social media,...
Turning to KAM strategy – from “re-labelling” of sales forces to real key account managers - drivers, transition, implementation & implications for sales forces
Upgrading the sales strategy through CRM to accelerate sales growth
Customizing sales strategies when interacting with more institutional or specialty customer segments
Developing effective sales training and communications
Generating high performance for sales forces through competency modeling, motivating & incentivizing
Retaining top sales performers