9th Annual Sales Force Effectiveness in Pharma
Organization: Fleming Europe
Venue: Hotel Bristol
|Event Date/Time: Feb 12, 2014||End Date/Time: Feb 14, 2014|
This 2-day conference, preceded by a 1/2 day workshop, appreciates the importance of building flexible organisations that can adapt to customer needs through the implementation of new technology and the application of a more locally focused approach. As a reaction to dramatic industry change in the past years, expert speakers will introduce the new sales ABCs – from “Always Be Closing” to “Always Be Changing”, reveal how the pharma SF can better engage HCPs through mobile apps and how to empower the SF with the latest digital health innovations.
LEARN: - Applying global strategies to local conditions - Remodelling the sales force - Developing CRM - Transformation of SFE to create value for customers - Closed Loop Marketing – refining the way of reaching customers - Talent hiring, training and retention - Empowering SF with latest technologies - Managing your Key Accounts