Actionable Data Analytics Customer Experience Transformation 2015

Venue: Holiday Inn London Bloombury

Location: London, London, United Kingdom

Event Date/Time: Sep 30, 2015 End Date/Time: Oct 01, 2015
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Description

With the explosion of customer data captured across multiple touch points, brands face an unprecedented challenge of keeping up with evolving customer expectations and optimising the multichannel consumer journey to positively impact sales and the overall brand experience.

The critical task facing senior brand executives and marketers today is to action analytics to create a single customer view necessary for personalised, measurable multichannel engagement. In addition, brands are being hindered in their ability to drive cross-functioning decisions through the brand by traditional silo structures and the need to unify separate IT systems.

For the first time, world-leading brands are joining the international Actionable Data Analytics: Customer Experience Transformation Summit to determine how to go from analytic-driven insights, to strategy, to execution to optimise the customer experience.

At this unique forum, brands will share practical examples for driving cross-functional capability across their organisation, achieving a single customer view, andensuring a holistic, seamless brand experience in which consumer interactions are easy, consistent, personalised and measurable.

Venue

Coram Street
London
London
United Kingdom
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Conference Speakers

Remco Brouwer Director Business Intelligence The Coca-Cola Company   Mark Clarke Senior Director Marketing Analytics Unilever   Guillaume du Gardier Head Of Digital - Southern & Western Europe Ferrero SpA   Holger Offerman Digital Marketing Manager Microsoft Mobile   Dave Robinson Head Of Personalisation Boots UK & Ireland   Katrin Huss Director Consumer & Business Insights - Consumer Electronics Division Sennheiser Electronic   Enzo Angeli Business Planning Director Hyundai Motor Company   Nicola Barnett Head Of CRM & Loyalty Ebookers - Orbitz Worldwide   Oliver Berger Head Of Global Design Sennheiser Electronic   Nicolas Deturck Customer Intelligence & Marketing Manager Volkswagen   Marc McNeill Customer Experience Director Auto Trader UK   Sheridan Thompson SVP International Head CRM & Loyalty Christie's   Ian Dewar CRM & Loyalty Manager The North Face  

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