Buyology Symposium (Buyology Symposium)
Organization: UBM India
Venue: Palladium Hotel
|Event Date/Time: Dec 04, 2013 / 8:30 am - (GMT +5:30 hours)||End Date/Time: Dec 04, 2013 / 5:30 pm - (GMT +5:30 hours)|
THE GLOBAL PHENOMENON OF MODERN MARKETING- LIVE AND IN-PERSON IN INDIA
A must-attend event for every person who deals with consumers and their minds!
Martin Lindstrom, a recipient of TIME Magazine’s “World's 100 Most Influential People”, visits Mumbai to give one full day workshop to present his very latest findings on Branding and the Digital Marketing Revolution. Be the first to discover the latest secrets of online social media as Martin Lindstrom takes you behind the scenes to expose the secrets of brand ownership – what people are getting right and what people are getting wrong. Backed by millions of dollars of research Martin Lindstrom is acclaimed by world leading marketing authorities, Faith Popcorn, Philip Kotler and Don Peppers amongst others.>
- rE-Tailing 2013 and beyond – The next big thing: Social Branding
- Brand Sense – How the science of neuro-marketing rationalises the irrational behaviour of human beings
- God Inc. – How religion and brands affect our brains
- Brand ROI – The future of best returns on your brand
- Brand and Consumer Ethics Essentials – Getting your house in order before we see a “wikileaks” of brands
Martin has predicted that if brands do not get their house in order we are sure to see a “wikileaks” of brands. Just as we see disclosed information about governments around the world – we could see a similar situation for brands.