After the overwhelming success of IBAICM 2012, The Department of Marketing is organizing the second International Marketing Conference to be scheduled in May, 2014. The conference will bring together global academicians and marketing practitioners to discuss current and upcoming marketing trends that hold great importance to the 21st century marketers. The aim of the conference is to provide a rich blend of theory and practice by providing a platform for the discussion of latest advancement in research and its implications to the marketers. After the overwhelming success of IBAICM 2012, The Department of Marketing is organizing the second International Marketing Conference to be scheduled in May, 2014. The conference will bring together global academicians and marketing practitioners to discuss current and upcoming marketing trends that hold great importance to the 21st century marketers. The aim of the conference is to provide a rich blend of theory and practice by providing a platform for the discussion of latest advancement in research and its implications to the marketers. 

The marketing field is constantly evolving. With the advent of digital platform and the emergence of borderless world, marketing practices have undergone major changes. It is this dynamic nature of marketing that makes it so challenging and appealing. The second IBA-ICM conference aims to explore the changes happening in the various facets of marketing and the opportunities that present themselves for research and practice.

The IBAICM 2014 will take place in the vibrant city of Karachi at the state-of-the-art renovated IBA Campus. The conference features keynote speakers, plenary sessions and parallel sessions. Our keynote speakers are eminent figures in their areas and hail from industry and renowned educational institutions. The conference provides an opportunity for participants to network with seasoned scholars and practitioners and gain from their experiences and practices.

Important deadlines: 

Abstract Submission Deadlines:

Dec 15 2013

Notification of Abstract Acceptance:

Jan 15 2014

Final Paper Submission:

Feb 20, 2014

Early Bird Registration:

March 15, 2014

Registration Deadline:

April 2, 2014

Tracks: conference tracks include, but are not restricted to, the following topics:

Consumer Behavior

Pricing and Return On Investment

Advertising

Retailing

Sales Management

Supply Chain Management

Digital Marketing

Brand Management

Digital Marketing