Event Date/Time: Mar 12, 2013 / 8:30 am - (GMT +10:00 hours) End Date/Time: Mar 14, 2013 / 5:30 pm - (GMT +10:00 hours)
Registration Date: Mar 11, 2013 Time: 17:30:00(GMT +10:00 hours)
Early Registration Date: Feb 15, 2013 Time: 17:30:00(GMT +10:00 hours)
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12 & 13 March 2013 Pullman Sydney Hyde Park Liquid Learning is delighted to present the CommPsych Forum 2013 – a new and interactive platform for media and communication professionals seeking to deepen connections and improve conversations with their stakeholders. Developing a Deeper Understanding of Audience Media Use, Decision Making and Behaviour to Create and Implement Effective and Engaging Communication Strategies EXPLORE • The application of neuroscience and media psychology to deepen audience connections • Formulating engaging communication strategies in a media rich, real-time environment • Understanding media decision making, consumption and choice • Sustain audience attention and participation in a cluttered media environment Event Brochure - Click to view: http://bit.ly/UgMqEh FEATURED SPEAKERS Henning Dorstewitz Global Communications and Public Affairs Manager Google Australia and New Zealand Vessa Playfair Head of Corporate Affairs and Communications Deloitte Adam Good Director, Digital Media and Content Telstra Professor Jim Macnamara Deputy Dean and Professor of Public Communication University of Technology, Sydney (UTS) Marie Kelly-Davies Director, Communications – Australian School of Business The University of New South Wales (UNSW) Fiona Gillies Director, Public Affairs and Communication Australian Red Cross Blood Service Dr Travis Kemp Head, Leadership and Talent Director Lee Hecht Harrison DBM Dr Philip Harris Lecturer in Marketing The University of Melbourne Australian Chair Neuromarketing Science and Business Association Jessica Collins Corporate Affairs Manager Foxtel Isabelle Johnson Corporate Communications Manager Ergon Energy Kerri Anderson Corporate Communications Manager Tourism Queensland Reuben Aitchison Corporate Affairs Manager Suncorp Anthony Clark Group Manager, Corporate Communications NSW Rural Fire Service Dean Hargreaves Managing Director DHA/UX Paul Vittles Director Instinct and Reason David Donnelly Director and Head of Australian Consulting Instinct and Reason Dr Shane Moon Managing Director Inner Truth Elizabeth Duthie Director – Corporate Communications Australian Taxation Office Kirsty Jennings Senior Manager, Stakeholder Relations and Communications National Australia Bank (NAB) This event is proudly supported by: Public Relations Institute of Australia (PRIA) http://www.pria.com.au Marketing Association of Australia and New Zealand (MAANZ) http://marketing.org.au/ Digital Ministry http://digitalministry.com/AU/home Social Media News http://www.socialmedianews.com.au Event Brochure - Click to view: http://bit.ly/UgMqEh ABOUT THE EVENT The proliferation of new media and mobile technologies presents both opportunities and challenges for communication. Despite breakthroughs in technology, the dilemma of oversaturation of messages in communication is vast and challenging. In order to ensure that messages cut through, a deeper understanding of your audience’s media usage behaviour, decision making processes, emotional state, community membership and preferences is essential. By applying and understanding psychological perspectives, media and communication professionals can make informed, evidence-based decisions with regard to the selection of the media and communication strategies that they use, thus ensuring enhanced communication effectiveness. This unique new forum will examine how human dynamics can be explored to create more pervasive and effective communication and media campaigns. It will provide working strategies and practical case studies that demonstrate how to create effective strategies through having an intimate understanding of your stakeholders’ preferred channels and needs. Presenters from communication roles in a variety of industries and experts in the field of psychology and neuroscience will share their thoughts and experiences. Through case studies, expert presentations and workshops, they will provide insightful and applicable tools that will assist in creating immediate value and impact in media and communication activities. Event Brochure - Click to view: http://bit.ly/UgMqEh To request more information or book your place at this innovative event, contact Liquid Learning by email: marketing@liquidlearning.com.au, phone +61 2 9437 1311 or visit our website: www.liquidlearning.com.au


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View Event Brochure: http://bit.ly/UgMqEh