Event Date/Time: Sep 30, 2013 End Date/Time: Oct 02, 2013
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Description

Context is for marketing professionals who are looking to learn how to succeed in the age of data-driven, personalized marketing. Your multi-screen strategy can't exist in a vacuum, it must be considered within a larger contextual marketing and advertising framework that allows you to understand, anticipate and respond to the unique and constantly evolving needs and behaviors of your audience. Hear from industry leaders on mobile & multi-screen, personalization, content strategy, dynamic publishing, design principals, emerging technologies, social networks, and data analysis.

Attend and learn how to glean context from chaos. Key sessions include:

 

- Connecting with a Nation of Live Music Fans- Russell Wallach- President, Live Nation

- Winning in Mobile in a Multi-Screen World- Tim Reis- Head of Mobile & Social Platforms, Google - Men Lie, Women Lie, Numbers Don't- Victor Lee- VP of Digital Brand Marketing, Hasbro - The Future of Video in Multi-Screen Consumer Engagement- Kathryn Friedrich, Head of Digital Strategy, Google & YouTube - And many more!

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