Data-Driven Recruitment Strategy Institute
Organization: Academic Impressions
|Event Date/Time: Jan 23, 2013||End Date/Time: Jan 25, 2013|
With declining student demographics and the lingering weak economy, admissions directors and enrollment managers can no longer rely on “gut feelings” to drive their recruitment strategy. Instead, they must rely on data to inform how they will lead their team, where they will spend their marketing dollars, and develop a clearer understanding of their best potential enrollees.
This conference was designed to help you work in a fundamentally new way by using predictive data to make more informed and effective decisions across every aspect of your admissions efforts. Our expert instructors will show you how to identify and attract the students that have the best chance of enrolling and graduating. You’ll leave the event armed with a plan to help your admissions team work in a more focused and strategic way.
WHO SHOULD ATTEND
Our instructors bring the perspectives of public and private universities to this important topic. This event is for anyone working in admissions or enrollment management who has responsibilities around informing or setting recruitment strategy. Because this event focuses on using data to drive strategy, we encourage enrollment teams comprised of institutional or data researchers, data analysts in the admissions office, admissions and/or enrollment directors to attend together.
OPTIONAL POST-CONFERENCE WORKSHOP
Plan for New Market Development
Most campuses recognize that they may need to expand existing recruitment markets or build new markets to sustain enrollment numbers and address shifting demographics, but often target the wrong markets or explore new markets for the wrong reasons.
In a time when resources are constrained, we will discuss how to prepare for new market development guided by your new understanding of their campus’ strengths. We will discuss using institutional and national data to consider broadening existing markets and how to decide when to develop completely new markets or recruitment activities. This discussion will include ideas to analyze existing office resources and offer considerations for reallocating resources to begin new market development with few new costs, concluding with examples of how to use results to request additional resources for further development. You will leave with steps to consider implementing when you return to campus.