Digital Marketing Mix & Metrics Summit

Organization: Customer Management IQ

Venue: downtown miami s

Location: Miami, Florida, United States

Event Date/Time: Nov 13, 2013 / 8:00 am - (EST) End Date/Time: Nov 15, 2013 / 5:00 pm - (EST)
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In today’s digital world, traditional marketing alone is no longer enough.  Business leaders continue to pressure marketers to be data-driven in every way and to prove the ROI of their marketing spend.  Yet, digital tools remain in their early stage and marketers are challenged with different measurement techniques ones that can be challenging to integrate.  With so many access points —mobile, social media, website, and tablet, how can marketers create the right marketing mix to generate leads, drive sales, decrease costs, and ultimately optimize the return on investment (ROI)? 

We are currently in the process of planning the Digital Marketing Mix & Metrics Summit. If you are interested in exploring speaking or sponsorship opportunities, please contact Paul Hamann at .

Join us at this year’s Digital Marketing Mix & Metrics Summit taking place November 13-15, 2013 in Miami, FL and learn how to create the right marketing mix to optimize your return on investment. Plus, we will address how to navigate today’s top pressures including big data privacy regulations and balancing the thin line between customizing your customers’ experiences while avoiding privacy violations.  Save the date!


Visit our website at: Download the agenda here:


Streets of Downtown Miami
United States


Customer Management IQ