eyeforpharma Barcelona 2013

Organization: eyeforpharma

Venue: Confortel Barcelona

Location: Barcelona, Spain

Event Date/Time: Mar 19, 2013 / 9:00 am - (GMT +1:00 hours) End Date/Time: Mar 21, 2013 / 5:00 pm - (GMT +1:00 hours)
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The largest pharma commercial event in the world, eyeforpharma Barcelona 2013 (19-21st March) is putting the all powerful customer at the centre. The hand-picked speakers include doctors, payors, patients, Novartis, Pfizer, Sanofi and out-of-industry speakers including Google, Santander and McLaren.

The 11th annual gathering will discuss the importance of the customer and provide key case studies on how to revise mindsets, models and structures to seal commercial success.

Formerly 2 flagship shows (SFE Europe and eMarketing Europe), you can chose from 8 dedicated tracks allow you to create a bespoke agenda. Topics include:

  • Sell outcomes, not medicines: Align with your customer’s end goals to deliver real engagement 'beyond the pill'
  • Multichannel Masterclass: Personalise your approach by letting your customer select the right channel and right message. Case studies from Roche, BI, Merck, Novo, Pfizer and Novartis
  • Internal collaboration: Get your clinical and commercial teams collaborating to meet payer demands, win access and guarantee reimbursement
  • Digital Reboot: Empower your digital sales reps with the right tools and the correct customer knowledge to sellmore efficiently . Case studies from Santander and Nycomed

Face-to-face networking is crucial to business success. 1000+ attendees will have access to our pre & post show e-networker, structured networking breaks, including a drinks reception at the end of day one.


Calle Ramon Turo 196-198