Faculty Marketing Innovation Forum 2013
Venue: Pan Pacific Orchard
|Event Date/Time: Feb 26, 2013||End Date/Time: Feb 28, 2013|
With the internationalisation of higher education, greater student mobility and the backdrop of funding reform resulting in less certainty over revenue for many institutions, the global Higher Education sector is evolving rapidly and operating in an increasingly competitive and complex landscape. Prospective students have an ever increasing suite of options at their disposal and it is increasingly important for Universities to distinguish themselves from their competitors. In the international environment in which academic institutions now operate, it is essential to leverage communities and digital channels to reach a global audience in a cost effective and timely manner.
Within this context, the crucial role of marketing at the level of faculties and schools is often overlooked and underestimated. Liquid Learning is delighted to present the Faculty Marketing Innovation Forum 2013. This interactive, case study-driven conference will provide delegates with a range of unique perspectives on how faculties, colleges and schools across the region position themselves to both leverage and contribute to their University’s branding and marketing strategies. These international case studies will be supported by expert commentaries providing the hands-on tools required to ensure that your Institution’s messages cut through the clutter and are effectively reaching their target audience in an increasingly crowded market.
- Developing innovative strategies for effective student outreach, engagement and retention
- Evolving use of digital marketing and social media for studentcentred marketing
- Engaging in value-creating international collaborations and partnerships
- Building a strong and sustainable University reputation and faculty brand
FEATURED SPEAKERS Professor Tan Eng Chye Deputy President (Academic Affairs) and Provost National University of Singapore (NUS) Professor Ahmad Shukri Mustapa Kamal Deputy Vice-Chancellor, Academic and International Affairs Universiti Sains Malaysia (USM) Professor Robert Kamei Vice Dean, Education Duke-NUS Graduate Medical School Mark Sudbury Director of Communications and Marketing University College London (UCL) Lori Dugdale Director of Communications iSchool, University of Washington, United States of America Professor Kam Louie Dean, Faculty of Arts The University of Hong Kong Jose Mari S. Magpayo Executive Director of Strategic Communications De La Salle University Manila, Philippines Professor Supachai Yavaprabhas Dean, Faculty of Political Science Professor, Department of Public Administration Chulalongkorn University, Thailand Deryn Vahl-Meyer Marketing and Communications Manager, Faculty of Science University of Melbourne, Australia Professor Dr Ir. Bambang Sugiarto Dean, Faculty of Engineering Universitas Indonesia Ian McKee Chief Executive Officer Vocanic Angela Koch Chief Ideas Facilitator Invitro Innovation Khin Ng Founder and Director of Strategy Tangible Professor Rajendra K. Srivastava Provost and Deputy President (Academic Affairs), Professor of Marketing Singapore Management University (SMU) Maria Backlund Marketing and Communications Manager, UNSW Medicine University of New South Wales (UNSW), Australia