Key Benefits to You and Your Organisation·Acquire knowledge on elements of effective press release, press conference and visual;·Learn aspects of mass media operations that affect the outcome of your press release and its efficacy;·Enhance your skill in managing media during crisis and press conference; and·Reinforce the positive image and branding of your company through impactful press releases and interviews.Course Outline
1. THE MALAYSIAN MEDIA LANDSCAPE
·Understanding print media, electronic media and social media·Different language streams and their market reach·How they shape public opinion ·How they shape government policy·How they impact businesses
2. NEWS DEFINITION AND TREATMENT
·Print media·Electronic media·Social media
3. PROFILE OF MEDIA TARGET GROUPS
4. PUBLIC RELATIONS INSIGHTS
·Role of top management in PR·In-house PR vs outsourcing PR·Press releases - Dos and Don’ts·Dealing with the media·Impact of visuals (photography and videos)·Cultivating the media personnel·Crisis handling
5. EFFECTIVE MEDIA-BUSINESS COOPERATION
·Campaigns and media events·Preparing for interviews and press conferences·Importance of business briefings·Advertising
About the facilitatorsMr. S.N.Rajan and Mr.Philip Mathews are two media consultants and veteran journalists, having worked with the Malaysian mainstream media as well as international organisations for a combined total of 80 years. They will lead the discussions, drawing from their own vast experience and present current examples and trends.
Invited guest speakers are experienced media personnel including senior editors from English, Chinese, Malay Press and online media. These include Mr. Birdy Law (Nanyang Siang Pau), En. Jahabar Sadiq (Malaysian Insider), Mr. P. Gunasegaran (columnist) and En. Rusli Hurmin (photographer).
Who Should Attend
CEOs, MDs, GMs, managers and executives in marketing, customer relationship marketing, public relations, graphic design and technical services