Fundamentals of Petroleum Retailing, Calgary, February 19-20, 2014

Venue: Calgary - Downtown

Location: Calgary, Alberta, Canada

Event Date/Time: Feb 19, 2014 / 8:30 am - (MST) End Date/Time: Feb 20, 2014 / 4:30 pm - (MST)
Report as Spam


This 2-day course will provide a comprehensive understanding of petroleum retailing. The course examines the entire industry value chain from the customer through to the gasoline nozzle, across traditional oil company perspectives to grocery stores and convenience food store chains. Participants will gain an understanding of the retail petroleum consumer and how retailers cater to their specific target customers, the various business, operating and technology models used across the industry, the refiner's point of view, and the major challenges facing the industry.   

A complete set of course materials and lunches are included.  

Course Outline

  • Profiling The Retail Petroleum Customer
  • Customer Segmentation
  • The Customer Value Proposition
  • The Role Of Petroleum In A Retailer’s Offering
  • Convenience Retailing
  • Successful Store Operations
  • The Channels Of Operation
  • Key Metrics And Performance Indicators
  • Current And Future Technology
  • Future Industry Challenges

Date: Feb 19 - 20, 2014

Length: 2 days (8:30 AM - 4:30 PM)

Location: Calgary, AB

Delivery Method: Classroom Training    

CEU: 1.6 Continuing Education Units

PDH: 16 Professional Development Hours

Certificate: Certificate Issued Upon Completion

Fee: $ 2,195.00 CAD



Calgary - Downtown

Conference Speakers

Dan Brozic is a thirty year veteran in the downstream of a multi-national oil company. With executive experience in retail operations, marketing, strategy development and mergers and acquisitions, Dan is uniquely qualified to provide deep understandings and perspectives related to the industry. He currently provides consulting services to global petroleum retailers.