Global Commercial & SFE Summit – Customer Experience, Sales Force Excellence & Challenging/Evolving (Summit)

Organization: KPM

Venue: The Grand Five Star Hotel Esplanade

Location: Berlin, Germany

Event Date/Time: Oct 15, 2014 / 8:30 am - (GMT +1:00 hours) End Date/Time: Oct 16, 2014 / 6:00 pm - (GMT +1:00 hours)
Registration Date: Oct 08, 2014 Time: 18:00:00(GMT +1:00 hours)
Early Registration Date: Jul 30, 2014 Time: 18:00:00(GMT +1:00 hours)
Abstract Submission Date: Oct 02, 2014 Time: 18:00:00(GMT +1:00 hours)
Paper Submission Date: Oct 03, 2014 Time: 18:00:00(GMT +1:00 hours)
Report as Spam


Change your approach to your sales force and customers, and find your future sales model.

Be part of our successful Summit on the topic GCSFE Summit  – Customer Experience, Sales Force Excellence & Challenging/Evolving Commercial Models, and exchange your experience with the top experts from the the industry.


Sales force is a term used in analysing how a company sells items. This includes the company’s approach to selling and the methods and strategies used. An effective sales force makes a big difference in the quality of sales within an organisation.

KAMs Commercial Effectiveness

- Get the best of Commercial Models

- How can alternate channels be integrated in the current business 

- Importance of FLM effectiveness and how is it a key to sales force 

- Digital channels and best practice examples

- Multi Channel Marketing

- Multi Channel Engagement in Pharma

- Mobile Healthcare

- Orphan Drug Access and Availability

- Pharmacy Strategy & Achieving Pharmacy Excellence

More than 10 Case Studies presenting by the top experts from the industry.


Lützowufer 15, 10785


KP-Morgan Group

Conference Speakers

  • Abbott
  • Abiogen
  • Amgen
  • Astellas
  • AstraZeneca
  • Bayer
  • Boehringer-ingelheim
  • Cegedim
  • Celgene
  • GSK
  • Johnson and Johnson
  • Leo Pharma
  • Merck Serono
  • Nestle Healthcare
  • Novartis
  • Novonordisk
  • Pfizer
  • Roche
  • Rx Strategy Ltd
  • Sanofi
  • Servier
  • TEVA

Additional Information

Conference includes

Presentations, Workshops, Round Table Discussions, Panel Discussions, One-to-One Discussions, 2 days international forum, Case Studies, Networking Breaks, Daily Wrap-Ups, Cocktail Receptions


MOBs, Chiefs, Vice Presidents, Directors, Heads, BUMs,Senior Managers & Executives involved in:

  • Sales Force
  • Customer Excellence
  • Commercialization
  • Marketing Intelligence
  • Product Manager
  • Business Planning/ Intelligence/ Support/ Analyst/ Unit
  • Key Account Management
  • Product/Brand/Portfolio Management
  • Training and Learning
  • Muti Channel Marketing
  • Business Intelligence/ Business Analysts, Business Support
  • e-Marketers/ CRM
  • Sales and Marketing/ Marketing Sales Operations
  • Business Unit – TA
  • Market access

At a glance Past GCSFE Summit Berlin 2013 Recognized Key Note Speakers Include:

Susana Bento, Business Planning Director, Global Commercial Capabilities, AstraZeneca

Agathe Acchiardo, Head of Commercial Excellence, AstraZeneca

Yves Lavail, Executive Director Europe, Commercial Excellence, Bristol-Myers Squibb

Maryse Le Hur-Gurunlian, Associate Director Sales Excellence EMEA, Celgene

Roland Lepik, Head of Baltics, Novartis

Bernd Stoiber, Former Vice President, Strategy and Business Development International, AstraZeneca

Mervyn Ward, Director, Rx Strategy Ltd

Simon Gledhill, Expert Partner, iWisdom

Ishil Kusculuoglu Ozturk, Director Commercial Operations EMAP, GSK

Andreas Wandelt, Vice President Sales and Marketing Services, Pfizer

Adrienne Major, National Sales Manager, Servier

Lyn Wallace, Partner, Wallace HCL

Deep Bhandari, Director Sales and Marketing Excellence, UCB