Hands-On Marketing Plan Workshop

Organization: Kazoo Associates

Venue: Crowne Plaza Englewood

Location: Englewood, New Jersey, United States

Event Date/Time: Feb 06, 2014 / 10:00 am - (EST)
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Hands-on Marketing Plan Workshop

Feb 6, 2014 in Englewood, NJ (just outside NYC)

Learn how to easily implement marketing strategies that will bring you real business results.

This is a hands-on workshop on how to develop your 2014 marketing strategies and plan, based on an easy-to-use, data-driven 7-Step Marketing Strategies process.   You'll be guided through the process step-by-step, with hands-on exercises that will allow you to start working on your plan.  Participants will leave the workshop with a start on putting together or refining their marketing plan, so that they really maximize business results.

All materials and templates needed will be provided, including a copy of the workbook ""The 7-Step Easy Marketing Strategy Process - How to Maximize Business Results from your Marketing Efforts". Both hardcopies and electronic versions of the templates and worksheets (Windows/MS Office) will be available.  Bring your own laptop or tablet if you'd prefer to follow along on your computer.

Coffee / tea, morning snacks, refreshments and lunch will be provided.

Registration Fees

You will see that there are a few ticket choices for attending the workshop, so sign up as early as possible to get the best price.  The first 3 people to register will get a 60% discount.  If you miss out on that, then register before Jan 19th at midnight to get the Early Bird price, a 30% discount.

The Early Bird discounts apply through Jan 19th.  After that, standard rates apply:

Workshop General Admission:     $650

This price includes the full-day hands-on workshop in a small group with individual one-on-one mentoring to help you get a solid start on your marketing plan.  It also includes the 52-page marketing strategy workbook, presentation handout, marketing plan template and worksheets, as well as a 30-minute followup coaching session with Joanna to help you follow through on your marketing plan.

Payment: We use PayPal to process workshop registration fees due to its high level of security.  If you have your own PayPal account, you can use it; otherwise, there is an option for individuals who don't have one to use a credit card.

Refunds: We will offer a full refund, minus a $50.00 fee, for cancellation until Jan 30, 2014. After that we will be unable to provide any refunds, but we can reschedule you to a subsequent workshop if you find you are unable to attend.


Workshop Overview

The workshop will cover the 7 key steps for developing or refining your marketing strategy:

         1.            - Defining your niche & detailed optimal customer profile

         2.             - Analyzing your market

         3.             - Competitive analysis

         4.             - Your USP (unique selling proposition)

         5.             - Identifying distribution channels, partners and complementors

         6.             - Defining your marketing mix - strategies & tactics

  • Pricing
  • Promotion: online, offline, social media, search engines, etc
  • Product
  • Place

         7.             - Measuring & refining your marketing

The workshop format will intersperse presentation time, exercises to work on your marketing plan, and group discussion time, to allow you to get the most out of the session.  Liberal breaks will be provided, and the location will have WiFi connectivity if you need to access work or email during the breaks.

Organizer & Presenter: Joanna Lees, Ph.D.

Joanna has 20 years of experience in marketing and strategy at Fortune 100 companies, as well as experience working on projects with startups, midsize and larger companies, across a variety of industries. She is comfortable presenting to a wide range of audiences, from C-Suite to hands-on implementers from both technical and business perspectives.


401 S Van Brunt St
New Jersey
United States


Kazoo Associates