International Conference on E-Commerce & Information Technology

Organization: International Center for Research & Development

Venue: Galadari Hotel

Location: Colombo, Sri Lanka

Event Date/Time: Jul 22, 2013 / 8:30 am - (GMT +6:00 hours) End Date/Time: Jul 23, 2013 / 5:00 pm - (GMT +6:00 hours)
Abstract Submission Date: Mar 15, 2013 Time: 20:30:00(GMT +6:00 hours)
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Description

Recent research indicates that the e-commerce market is growing at a rapid pace – revenues are set to increase to US$40 billion globally in the next 5 years. As people are spending more time on social networks, shopping and socializing activities in the real world are beginning to converge online as well.. The convergence of mobile technology and social media has created infinite ways to engage with consumers who are always connected, browsing, comparing, and buying. Overcoming the challenges of how to integrate online consumers into the purchasing process are vital to know. Marketers need to update their understanding of the role internet technology plays in the marketing funnel, from a channel for driving awareness and leads to a retail channel for driving conversion, loyalty and advocacy.

Attend this conference to find out the latest research on how e- commerce is evolving, the opportunities it presents, how to integrate it into an overall strategy.

Venue

Lotus Road
Colombo
Sri Lanka
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Organizations

International Center for Research & Development