International Conference on Research in Marketing (ICRM 2013) (ICRM 2013)

Organization: IIT Delhi

Venue: IIT Delhi

Location: New Delhi, Delhi, India

Event Date/Time: Dec 21, 2013 / 9:00 am - (GMT +5:30 hours) End Date/Time: Dec 22, 2013 / 6:00 pm - (GMT +5:30 hours)
Registration Date: Dec 10, 2013 Time: 23:59:00(GMT +5:30 hours)
Early Registration Date: Nov 10, 2013 Time: 23:59:00(GMT +5:30 hours)
Abstract Submission Date: Sep 15, 2013 Time: 23:59:00(GMT +5:30 hours)
Paper Submission Date: Nov 15, 2013 Time: 23:59:00(GMT +5:30 hours)
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Description

ABOUT THE CONFERENCE

This Refereed International Conference is being organized by Department of Management Studies, I.I.T. Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India. The conference aims to bring together academicians, researchers and experts from all over the world to come together, interact and exchange views and to support professional development.

Papers that develop new ideas or theories, attempt to advance our understanding of real world phenomenon, and/or address any of the key research themes are encouraged. Papers may take an individual or organizational perspective. The research can be global in focus and application.

WHO SHOULD ATTEND THE CONFERENCE

This conference is aimed at researchers in Academia and Industry. Marketing as a discipline and as a business function is very vital for both the Academics and Industry. The conference aims at welcoming all the researchers, faculty and Industry professionals in the field of Marketing as per conference themes mentioned in this brochure.

 

Conference Themes

1. Consumer Behaviour, Adoption and Awareness Issues 2. Neuro Marketing and Marketing Practices in B2B and B2C Sector 3. Marketing in Emerging and Transition Economies 4. CRM, Social Media Marketing and CSR 5. Public Relations, Advertising & Integrated Marketing Communications 6. Cross- Cultural Communications & Issues in Branding 7. Marketing Strategy, Brand Identity and Corporate Reputation 8. Retail & Service Marketing 9. Sensory & Experiential Marketing 10. Marketing Research in Specific Industries (e.g. sports, tourism, telecom, public, health, NGO’s etc.) 11. Promotion and Pricing Strategies 12. Ethical Marketing and Consumer Protection 13. Personal Selling and Sales Management 14. Innovation, Entrepreneurship and Small Business Marketing 15. Other relevant issues related to broad theme of the Conference. All accepted papers will be subjected to a blind review process as this is a refereed conference. The authors of accepted papers will be given the certificate of acceptance of research paper by IIT Delhi for the refereed conference of IIT Delhi, Curtin University & XLRI Business School.

 

ABSTRACT SUBMISSION DETAILS

The selection of papers will be made on their importance and interest to a wide range of delegates. Please indicate which of the conference themes your paper fits best. Papers represent the majority of the submissions and form the scholarly sessions of the program. Guidelines for abstract preparation:-

Abstracts (maximum 1000 words) describing the scope of the paper, methodology and its main conclusions Times New Roman 12-point font Microsoft Word Single Spacing APA Style Referencing Brief biography (maximum six lines) and author contact details including Author’s position, organization, address, telephone, mobile, and email. Abstracts and Full Papers should be sent via e-mail to: icrm2013.info@gmail.com All accepted papers/abstracts will be peer reviewed and will be published in our conference proceedings (unless otherwise requested). Full paper submission guidelines are mentioned in the conference website: www.icrm-iitd.in/

 

IMPORTANT DATES

Abstract Submission Deadline September 15th, 2013 Notification to authors October 1st, 2013 Full Paper Submission October 20th, 2013 Revision & Author Notification November 5th, 2013 Revised Paper Submission November 15th, 2013 Early Bird Registration November 10th, 2013 Conference Dates December 21st- 22nd, 2013

PUBLICATION OPPORTUNITIES

All accepted papers and abstracts will be published in the Book of Refereed Conference Proceedings (with an ISBN number). The authors of accepted papers will be given the certificate of acceptance of research paper by IIT Delhi for the refereed conference of IIT Delhi, Curtin University & XLRI Business School.

CONFERENCE VENUE

Auditorium, Department of Management Studies, Vishwakarma Bhawan, Indian Institute of Technology Delhi, Hauz Khas, New Delhi – 110016

Venue

IIT Delhi
Auditorium, Department of Management Studies, Vishwakarma Bhawan, Indian Institute of Technology Delhi, Hauz Khas
New Delhi
Delhi
India
MORE INFO ON THIS VENUE

Organizations

IIT Delhi
Auditorium, Department of Management Studies, Vishwakarma Bhawan,
New Delhi
Delhi
110016
India
School of Marketing, Curtin University
GPO Box U1987 Perth WA 68
Australia

XLRI Business School
C. H. Area (East) Jamshedpur - 831001 Jharkhand
India