Luxury Keynotes. Understanding wealth in Asia.
Organization: Indochine Media (Publishers of the Robb Report Singapore)
Venue: W Hotel – Sentosa Cove
|Event Date/Time: Apr 19, 2013 / 9:00 am - (GMT +8:00 hours)||End Date/Time: Apr 19, 2013 / 6:00 pm - (GMT +8:00 hours)|
Top-end event produced by and Singapore Yacht Show. This one-day forum for professionals in the luxury industry is focused on the changing luxury market within Asia. The presentations will highlight trends, challenges and innovative strategies for building and maintaining inimitable luxury brands in the region. Given Asia’s love affair with luxury goods, a growing market coupled with more digital consumers translates into an opportunity for exponential revenue growth. And it is vital that marketing directors truly differentiate the brands they represent, increase their market share within Asia and ultimately ensure that their marketing effort has a positive impact on the bottom line.
The Asian appetite for luxury manifests itself differently from that in the West, so it is vital to fully understand the Asian consumer and adapt to their psyche in order to better target this diverse market.
Roland Berger Strategy Consultants
Partner/Leads Consumer Practice for Southeast Asia, India and ANZ
Rolls-Royce Motor Cars
GM, Sales and Marketing AP
Singapore Management University
Assistant Professor of Marketing
VP, Customers SEA
Marina Bay Sands
CEO and President
Ruder Finn Asia