Mobile Branding + Measurement Conference & Workshop (Malaysia)

Organization: Pacific Conferences

Venue: Intercontinental Kuala Lumpur

Location: Kuala Lumpur, Malaysia

Event Date/Time: Mar 07, 2013 End Date/Time: Mar 08, 2013
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Mobile has become so ingrained in consumer lives that businesses are faced with the challenge to adapt their branding practices to the changing landscape or risk costly catch-up in the future. However, exploring the uncharted territory of mobile branding is no easy task. Without proper implementation know-how and measurement standards, practitioners often find it hard to devise the right strategy that brings meaningful impact on their brands. Are you well-equipped with the skills to harness the full potential of mobile?

How do you strengthen your relationship with the increasingly fragmented audience? Can you engage your customers amidst the media clutter and low attention span? Do you know how to measure if your mobile investment translates to brand growth and tangible business benefits?

At the end of this event, you will acquire holistic skills to plan, implement, and measure your mobile branding strategies. Pick up real-world tactics and proven strategies from renowned brands such as Telkomsel, Unilever, RIM, and more. Discover how best practitioners utilise mobile to deliver highly targeted message, maximise campaign reach, improve engagement, and cultivate loyalty. Understand how to optimise mobile investment, improve campaign execution, and develop ROI framework for your brand.


165 Jalan Ampang
Kuala Lumpur


Pacific Conferences