Neuromarketing World Forum
Organization: Neuromarketing Science & Business Association (NMSBA)
|Event Date/Time: Mar 07, 2013||End Date/Time: Mar 08, 2013|
Few marketing challenges are tougher than identifying and influencing what drives customers’ attitudes and behavior. The brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing.
Neuromarketing is the new field that tests consumer impressions without asking. And these new insights from the brain on how we decide, can be applied to a wide range of marketing activities: market research, product development, online campaigns, branding and advertisement.
The Neuromarketing World Forum is the annual conference of the Neuromarketing Science & Business Association. The aim is to build a bridge between behavioral neuroscience and neurobusiness, by sharing the latest insights and discussing the practical value of the new findings on consumer's habits.