Event Date/Time: Nov 20, 2012 / 8:00 am - (GMT +2:00 hours) End Date/Time: Nov 20, 2012 / 8:00 pm - (GMT +2:00 hours)
Report as Spam

Description

THE NEW SEO RULES Seminar, Sofia, Interpred World Trade Center, 9:00 a.m., 20 November 2012 . SEO Seminar lecturers: Ognian Mladenov (SEOM.bg), Vasil Toshkov (Cloxy.com), Lily Grozeva, Dimitar Dimitrov, and Lyubomir Lyubomirov.   SEO is still the most valuable source of traffic to websites. Thus, the fight for the first place between the most popular search engines is ferocious. The latest significant changes to Google algorithms set new rules for the SEO.   Hear the news from and see the good practices by one of the best SEO experts in Bulgaria.   Which were the websites affected by the Google Panda and Penguin Updates? How to generate quality contents? What is Microdata, Schema.org, Rich Snippets? How to optimize websites for English speaking markets? What is Google+ Local?   And more:   How can we protect our new website from pandas and penguins? What are the differences and characteristics of search engine marketing for Bulgarian and US/UK markets? How can we make TV, radio, outdoor and email marketing work for the SEO? Who is Google+ Local designed for? Useful advice and best practices   Do not miss the New SEO Rules Seminar! – Register now!   The New SEO Rules Seminar Program:   8:00 – 9:00 – Registration   9:00 – 9:10 – Opening   09:10 – 10:30 – Lecture by Lyubomir Lyubomirov Content and Optimization or How Does Content Affect Positioning – Technique for Creating Quality Content.   10:30 – 11:00 – Break   11:00 – 12:00 – Lecture by Ognyan Mladenov (SEOM) SEO After Panda & Penguin (Optimize the Zoo) – Which Websites Were Affected, How Can We Protect Ourselves, How to Remove an Applied Filter?   12:00 – 13:00 – Lunch break   13:00 – 14:00 – Lecture by Vasil Toshkov (Cloxy) Microdata & SEO – What is Microdata, Schema.org Dictionary, Rich Snippets – Good Practices.   14:00 – 14:30 – Break   14:30 – 15:10 – Lecture by Dimitar Dimitrov Google+ Local – Local Searches and Why Should It Be Used by Business. Basic Elements.   15:10 – 15:40 – Break   15:40 – 16:40 – Lecture by Lily Grozeva Generating Limited Traffic in English Language Websites – Main Differences, Strategies, Characteristics and Tools. Creative and Effective Link Building.   16:40 – 17:00 Questions and answers – Discussion   

Venue

Dragan Tsankov Blvd 36
Sofia
Bulgaria
MORE INFO ON THIS VENUE

Organizations

SEOM
94 Ralevica str
Sofia
1680
Bulgaria

Additional Information

Ognyan Mladenov is the founder and owner of SEOM, an Internet marketing agency providing SEO services, company trainings and consultations. His clients include most of the successful websites of big brands. He provides courses on search engine optimization within eAcademy. He is one of the promoters of the SEO conference in Bulgaria and a frequent lecturer at many of the major events of the Bulgarian IT industry.   Ognyan Mladenov: Which were the websites affected by Google Panda and Penguin updates? How can we protect our new website from pandas and penguins? How to remove a filter applied after a Penguin or Panda Update?   Vasil Toshkov is the founder of Cloxy and has been professionally involved with search engine optimization since 2005. In his personal blog at toshkov.com he describes his experience and news on the subject of SEO, and not only. He is the co-owner of the SEO and Internet Marketing Forum at SearchEngines.BG. Besides search engine optimization, he is also involved with programming. He is a passionate lover of web languages, free software and open standards.    Vasil Toshkov holds a Bachelor’s degree in Computer Science and a Master’s degree in Software Technologies awarded by the Paisiy Hilendarski University of Plovdiv, and a Certificate in Advanced SEO and Social Media by the eAcademy and Rand Fishkin (SEOmoz). He is also a Certified Google Adwords Fundamentals and Search Advertising Professional.   Vasil Toshkov: “The HTML5 Microdata technology fully develops Internet semantics to the slightest detail and lays the foundations of future Rich Snippets and semantic searches. Microdata also plays an important role in the integration with social networks. It is already a required element for any website intending to develop in the future.”   Dimitar Dimitrov is a Certified Inbound Marketing Specialist and a SEO expert with over four years of experience both in organic and local searches.    Dimitar is currently employed at 411 Marketing Digital Agency, a subsidiary of the US company 411 Locals (411locals.com).   Dimitar Dimitrov: “Local search is vital for any business, and therefore, any business should use it.”   Lily Grozeva has been a consultant in organic online marketing, providing services to corporate clients only, since 2005. Her work includes development and management of overall strategies for generating free traffic through optimization, activities on social sites, generating contents, etc. Her prior experience includes SEO Manager in The Taxback Group and (The Mags). She is currently a freelancer.   Lili Grozeva is a lecturer in website and social network optimization at Kliment Ohridski University of Sofia. She is the author of the SEO column in .net Magazine.   Lily Grozeva: “Main differences, characteristics and tools in Inbound Marketing for English speaking markets. Strategies for contents, link building and linking the classic digital brand marketing to SEO.”   Lyubomir Lyubomirov has over ten years of experience in commercial writing as a copywriter, a columnist, and a blogger. He is a co-founder of and a copywriter at Rocket Studio.   He has completed campaigns for Subway, Varna Municipality, Policolor - Orgachim Group, Zlatni Pyasatsi, TUI, etc. The sector of SEO copywriting develops website contents, maintains news and blog platforms, and brand profiles in the social networks.   Lyubomir says that recently, however, there has been an increasing need of re:write, i.e. rewriting existing texts. Since the content plays a leading role in optimization, copywriting is becoming an in-demand by many businesses.   Lyubomir Lyubomirov: “Now matter how much we rely on factors, such as links, design or user-friendly navigation, the basis of website positioning is the quality content. Content creation should be oriented towards website visitors, since they are the only criterion for success of the brand’s online behavior. Write about people!”

Types