Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience

Venue: Said Business School

Location: Oxford, United Kingdom

Event Date/Time: Dec 10, 2012 End Date/Time: Dec 11, 2012
Paper Submission Date: Oct 01, 2012
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On-line sales are increasing. Internet-based sales and communication channels are replacing traditional retail and services. Many store-based businesses are struggling to compete with the growing on-line environment; their potential failure has wide implications, both for the retail diversity of towns and city centres and for patterns of local employment. Meanwhile, continued innovation in on-line retail is creating new challenges for supply chain management and the business community as a whole.

Notwithstanding these developments, it is important to recognise that not all products and services are sourced online. There is complex interaction between on-line and so-called “brick and mortar” retail environments where, for example, customers view the physical items in-store before buying them on-line.

During the conference interactions between retail, technology and various selling channels will be discussed, with focus on solutions which are crossing existing boundaries between the on-line and in-store experience and adaptation of new technologies to the more traditional “brick and mortar” shopping environment.

Please see section below for the conference agenda (a downloadable version is also available from the conference website). To register for this event, please visit our website.



Park End Street
United Kingdom

Additional Information

Monday 10th December

Venue: Green Templeton College, 43 Woodstock Road, OX2 6HG

17:30 Welcome drinks

18:30 Dinner at Green Templeton College

Tuesday 11th December

Venue: Lecture Theatre VI, West Wing, Saïd Business School, University of Oxford,  Park End Street, OX1 1HP

08:30 Coffee and registration (Club Room)

09:15 Welcome, introductions and opening remarks
Richard Cuthbertson and Wojciech Piotrowicz, Oxford Institute of Retail Management, University of Oxford, UK

09:30 Technology and the retail store
Jonathan Reynolds, Oxford Institute of Retail Management, University of Oxford, UK

10:15 Coffee/tea (Club Room)

10:45 Panel one (Multichannel and in-store)

Channel switching behaviour and customer satisfaction in multi-channel companies
Peder Inge Furseth, BI Norwegian Business School, Norway

Understanding the key drivers of and technology-related issues associated with going multi-channel: preliminary findings from an exploratory study in the UK retail sector
Julie Lewis, Carley Foster and Paul Whysall, Nottingham Trent University, UK

Perceived risk dimensions and perceived barriers in acceptance of online shopping
Parikshit Pachorkar, Manjusha Nalavade and Mahwish Khatib Kalyani Ravindra Sapkal, College of Management Studies, India

The emergence of relationship-based retailing – a perspective from the fashion sector
Luciano Batista, University of East Anglia and Irene Ng, University of Warwick, UK

Cross-channel strategy and retail business model changes: a case study on China’s Suning appliance company
Lanlan Cao, Rouen Business School, France

12:30 Lunch (Hot and cold buffet, Pyramid Room)

13:30 Panel two (Mobile technologies in-store)

The use of mobile phones by customers in retail stores: a case of Poland
Maja Kiba-Janiak, Wrocław University of Economics, Poland

Mobile digital engagement: creating an immersive online shopping experience for m-commerce
Patsy Perry, Stefano Padilla, Heriot-Watt University, UK

Mobile device behaviours and shopping activity: a case study of young Canadians
Tony Hernandez, Ryerson University, Canada

Engineering the value network of the future retail customer interface and marketing
Yvonne Hufenbach and Key Pousttchi, Wi-mobile Research Group, University of Augsburg, Germany

15:00 Coffee/tea (Club Room)

15:30 Panel three (Customer and supplier relationships)

Business process modelling for e-business development in small to medium-sized enterprises (SMEs)
George Papageorgiou and Christos Dimopoulos, European University Cyprus, Cyprus

Sharing of resources within organisation of joint transport processes in ECR Poland
Marcin Hajdul, Institute of Logistics and Warehousing, Poland

The use of technology to enhance the customer experience in fashion retailing
Marta Blazquez, Complutense University, Spain

Retail shopper marketing between individual customer information and digital channels: the case of the promotional flyer
Cristina Ziliani, University of Parma

Blogs as e-commerce sites: will they sustain the online retail?
Erne Kassim, Sri Fatiany Abdul Kadir Jailani and Abdul Kadir Othman, Universiti Teknologi MARA, Malaysia

Multichannel strategy and service innovation: the importance of seamless integration of a company’s distribution channels
Peder Inge Furseth, BI Norwegian Business School, Norway

17:00 Closing remarks
Richard Cuthbertson and Wojciech Piotrowicz, Oxford Institute of Retail Management, University of Oxford, UK

17:45 Depart

Members of the Conference Academic Board

Dr Richard Cuthbertson, OXIRM, Saïd Business School, University of Oxford, UK
Prof Rika Fujioka, Faculty of Commerce, Kansai University, Japan
Prof Peder Inge Furseth, Department of Innovation and Economic Organisation, BI Norwegian Business School
Dr Ger O'Keeffe, Intel, Retail Digital Signage Segment, Ireland
Dr Wojciech Piotrowicz, OXIRM, Saïd Business School, University of Oxford, UK
Contact Details
The conference is being organised by the Oxford Institute of Retail Management, Saïd Business School, University of Oxford.

For academic-related enquiries, please contact Dr Wojciech Piotrowicz at Wojciech.Piotrowicz@sbs.ox.ac.uk

For conference logistics, please contact Chris Brooke-Hollidge at Chris.Brooke-Hollidge@sbs.ox.ac.uk