Payer Strategies for Emerging Markets

Venue: Sheraton Philadelphia University City Hotel

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Jul 30, 2013 End Date/Time: Aug 01, 2013
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Optimize access strategies to drive profitable performance in emerging markets.

Everyone is talking about emerging markets. They represent a compelling strategic opportunity for pharma. Yet, for many companies is it largely unchartered territory. To drive profitable performance in emerging markets you need to understand the dynamics that are keeping them in the foreground.

Payer Strategies for Emerging Markets will prepare you to leverage an understanding of payers’ needs and execute successful product launches in the world’s key growth markets.

With an agenda that has been designed in collaboration with leaders at Pfizer, Abbott, PriceSpective, Novartis, Merck, GSK and many more, this meeting will provide you with the clarity you need to communicate maximum product value to payers in emerging markets.

This highly interactive forum has been created for you to meet the key stakeholders and build solid payer-industry partnerships for enhanced understanding of regional dynamics. Use these relationships to refine your product launch strategy and strengthen the foundation for commercial success in emerging markets.


At the meeting you will…

  • Gain an insight into regional price containment strategies and prepare yourself for these hurdles to minimize impact at product launch

  • Ensure maximum patient compliance by finding out how to best engage with an out of pocket payer in a changing health economic environment

  • Keep early value demonstration front of mind when preparing healthcare authorities for your product hitting the market

  • Develop actionable pricing and reimbursement strategies for streamlined access in emerging markets

  • Adapt your marketing approach to suit the requirements of the public and private payer

  • Discover the benefits of local and corporate team integration to avoid a culture clash when accessing emerging markets

  • Understand the importance of a clear launch strategy for optimal market access strategy development and execution.


Payer Strategies for Emerging Markets will equip you with the knowledge and tools to boost business in emerging markets. Develop unique access strategies to increase market share and allow a maximum number of patients to access lifesaving medication.

Who should attend…

  • Heads of Health Economics and Outcomes, Pricing, Reimbursement, Emerging Markets and Market Access within pharma companies

  • Heads of Global Marketing and Commercialisation within smaller drug developers

  • Market Access Consultancies who are seeking to highlight their services to the audience