Popkongress 2014 - MANAGING POPULAR CULTURE? Emergence, Strategy and the Development of Popular Phen (MPC)
Organization: Karlshochschule International University
|Event Date/Time: Jan 30, 2014||End Date/Time: Feb 02, 2014|
|Abstract Submission Date: Sep 15, 2013|
The 6th Annual Convention of the "Popular Culture and Media" division within the German Association for Media Studies will explore the question “How does popular culture develop?” We invite presenters from different backgrounds and disciplines to a lively discussion on the intersections of economic, cultural and social aspects that form popular phenomena. Academic scholarship so far has often drawn a strict borderline between strategic management approaches on the one hand, and subversive approaches, which draw on the creative and uncontrollable potential of popular culture on the other. While the first idea is associated with producers’ interests to control and operate a chaotic condition, the latter is predominantly linked to aesthetic and/or socio-analytical methods that all too often leave aside the economic context of popular phenomena. The conference Managing Popular Culture? will question and challenge schematic descriptions which play on top-down vs. bottom-up explanations by deconstructing dichotomies such as management vs. emergence or design (planning) vs. rhizomatic development. We seek to highlight the impact of commercial agents, cultural policies, the media, and social interactions for the development of popular phenomena. We strive to present analyses how these mechanisms and automatisms create trends and hypes as well as more general practices and discourses within the sphere of popular culture.
The conference is open for all kinds of work that connect the terms of ‘pop’, ‘management’ and ‘economy’ (not only in financial reference), all taken as cultural practices. Possible topics include – but are by no means limited to – papers that investigate models of popular funding such as crowdfunding, phenomena of Creative Commons or the app-culture to name but a few. Equally, we include presentations that critically ask for ‘popular economies’ beyond the market or explore how economy itself may obtain ‘pop-status’ as we have seen with brands such as Apple, RedBull or even with top-managers from Rockefeller to Steve Jobs.
Keynote Lecture: Angela McRobbie, Goldsmiths, University of London