Online and offline channels of communication are becoming increasingly cluttered as companies vie for the attention of their target audience. The critical success factor is to know how best to stand out. Unfortunately, some campaigns stand out for the wrong reasons. To ensure that the company’s resources are effectively allocated, it is important to keep up-to-date on what the best practices are, and to be able to measure the return on investment of PR efforts.

Are you effectively assimilating digital platforms into the existing public relations framework?
Do you know how to manage social media to become a supporting crisis communications channel in a crisis (and not a cause of crisis)?
Are you accurately measuring the returns of your campaigns to justify your PR investment?

Join us at this unique event to equip yourself with best practices and proven strategies to enhance your PR campaigns' performance. The 1-day conference allows you to pick up real-world tactics from globally renowned brands such as Microsoft, BASF, CBRE, Syngenta, Lenovo, Avaya, etc. and find out their secret of success in new media integration, brand engagement and crisis communications.

The 1-day practical workshop on PR measurement will provide you with the know-how to determine specific metrics for each of the campaign phases, leverage on analytics and turn the insights into strategy for more effective campaigns. At the end of the workshop, you will be equipped to develop your own PR dashboard and transform your communications department into a core driving force in your organisation.

To register or enquire, please contact Ms Elicia Foo at (65) 6592 7355 or email elicia@conferences.com.sg