The SES Chicago Conference will guide you through the consumers' path to purchase and help you understand the optimal channels to making meaningful decisions based on your data. Learn the critical steps needed to align your paid, owned and earned media to drive quality traffic and deliver a positive impact on your conversions.

Led by industry thought leaders and innovators, our instructional program is designed to help marketing professionals, brand advertisers, agencies, and business leaders meet their needs regardless of their experience level. Preview some of the topics that will be covered at this year's SES Chicago.

Topics Include:

• Social Media Measurement
• Email Marketing Strategy
• Content Strategy
• Landing Page Optimization
• Web Analytics
• Mobile Marketing
• Programmatic Marketing
• Paid, Owned & Earned Media
• Search Engine Optimization
• Big Data
• Paid Search
• Integrated Marketing
• Location-Based Marketing
• Link Building
• Gamification

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