Social Conversion

Organization: BWG Strategy

Venue: BWG Strategy

Location: New York, New York, United States

Event Date/Time: Oct 02, 2014 / 1:00 pm - (EST) End Date/Time: Oct 02, 2014 / 6:00 pm - (EST)
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The Social Conversion Forum is an exclusive event that brings together the leading influencers who are successfully leveraging social media as a critical component of their marketing strategy.

The conference will hold panels that focus on how brands are using social media as a marketing tool and their strategies. The panels will look into the different channels and how organizations can leverage them for business. In addition, the discussions will look to determine the return on investment(ROI) when utilizing social media.

Why Participate?

Social Conversion forum is an opportunity to learn from the best in the field. Connect and build relationships with the marketing executives of top companies leveraging social media to more efficiently market their organizations.



BWG Strategy
530 7th Avenue
New York
New York
United States


BWG Strategy
530 7th Avenue
New York
New York
United States

Conference Speakers

  • Sean Gelles - Director, Social Media Insights & Analytics at Univision Communications

  • Jarrad Berman - Partnership Marketing & Customer Acquisition at Rodale

  • Kate Lewis - VP, Content Operations & Editorial at Hearst Digital

  • Scott McAllister - SVP of Digital Marketing & Revenue at Time Inc

  • Lisa Gooder - Director of Digital at Condé Nast

  • Sam Olstein - Global Director of Innovation at GE

  • Kathy Mota - Senior Strategist, Social Media & Innovation at Toyota

  • Jake Davidow - VP, Head of Search Marketing at JPMorgan Chase

  • Don Mathis - CEO of Kinetic Social

  • Anthony Vitalone - Head of Digital Marketing, Internet & Social Media at Deutsche Bank

  • Mickey Mantas - Global Director, Social Media Strategy at PHD

  • Heather Dahill - Director, North America Marketing, Digital Partnerships and Branded Content at Citi

  • Ron Casalotti - Associate Director, US Social Media Lead at KPMG

  • Laura Henderson - US Media & Communications at Mondelez International

  • Susan Borst - Director of Industry Initiatives at IAB

  • Christine Frietchen - Community Development Manager at Penguin RandomHouse

  • Kyle Cummings - Brand Partnerships at Lockerdome

  • Cristina Fuser - Director of Product Marketing at Arkadium

  • Paul Gelb - Head of Programmatic and Marketplace Development at Twitter

  • Jennifer Kasper - GVP, Digital/New Media & Multicultural Marketing at Macy’s

  • Andrew Hersam - US Director, BBM and BBM Channels at Blackberry

  • Brett Wein - Vertical Director - Global Marketing Solutions at Facebook

  • Julie Booth - Senior Digital Marketing Manager at Nine West Group

  • Megan Kaesshaefer - Manager, Social Media & Special Projects at Scholastic

  • Dan Sacher - Senior Vice President, VH1 and Logo Digital at Viacom

  • Russell Baltera - Director, Digital Marketing at Columbia Records


  • Adriel Sanchez - Vice President, Demand Generation at SAP

  • Chad Parizam - Director, Convergent Media at Scripps Networks Interactive

  • Jeremy Hlavacek - VP, Programmatic at The Weather Company

  • Gadi BenMark - President & General Manager, Social at McKinsey & Company