Social Media Strategy for Higher Education: Beyond the Basics
Organization: Academic Impressions
Venue: Hilton Downtown Fort Worth
|Event Date/Time: Mar 25, 2013||End Date/Time: Mar 27, 2013|
Now that every institution has at least one Facebook page, Twitter feed, LinkedIn group, and YouTube channel, and the value of social media is widely understood, colleges and universities need to think more strategically about their presence across all channels. The barrage of new communities, platforms, and ways to connect has the potential to overwhelm even the most savvy social media butterfly. Only when an institution steps back to structure a fully formed strategy can it push its online tactics to a better-coordinated and more productive end.
Join us in Texas to learn the core components of a fully formed social media strategy. You’ll leave this event with an action plan to help you get started in taking your social media activity to the next level.
WHO SHOULD ATTEND
With breakout sessions woven through this event, admissions, advancement (including alumni relations), communication, and marketing professionals charged with overseeing social media efforts will learn the core components of a fully formed strategy and leave with a framework for getting started.