Strategic Communications Canada (SCCA2013)

Organization: marcus evans

Venue: TBD (Toronto, ON)

Location: Toronto, Ontario, Canada

Event Date/Time: May 14, 2013 End Date/Time: May 15, 2013
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Now more than ever, effective strategic communications are being seen as key to high performance and growth for businesses. Whether it’s the recent historic fine of $4.5 billion, levied against BP in conjunction with the 2010 oil spill, or the common everyday concerns associated with effective brand management and stakeholder perceptions, there is a greater emphasis on creating an adept, transparent communication strategy for the business. Organizations are being tasked to establish stronger credibility while simultaneously improving return on investment through a sound corporate communications program that aligns with organizational objectives.

The Strategic Communications Canada Conference will empower senior-level communications executives to achieve a greater strategic role for Corporate Communications. Delegates will learn how to mobilize support and capture the mindshare of customers and stakeholders through vital Corporate Responsibility programs, real-time communications strategies, a well-vetted crisis communication plan and a metrics-based approach that will enable organizations to maintain a competitive advantage in an increasingly competitive marketplace.

Attending this premier marcus evans conference will enable you to:

·         Clarify the role of the Board of Directors and C-Suite in setting the tone for the organization’s corporate communications program

·         Attain a more strategic role for Corporate Communications

·         Quantify communication activities to more effectively demonstrate return on investment

·         Cultivate stakeholder relations to strengthen the brand and capture mindshare

·         Increase credibility through the creation of a more robust Corporate Responsibility program

·         Establish a cross-functional, integrated approach to Corporate Communications to promote greater organizational alignment

·         Bolster essential elements of the communication program to establish straightforward communications strategy

Industry leaders attending this conference will benefit from a dynamic presentation format consisting of workshops, panel discussions, and industry-specific case studies that provide accurate, real-world knowledge. Attendees will experience highly interactive conference sessions, 10-15 minutes of Q&A time after each presentation, 4+ hours of networking, and exclusive online access to materials post-event.

Hear what previous attendees from our Strategic Communications Conferences have to say:

“I found the conference to be well worth my time and full of ROI. I have a number of actionable ideas I plan to bring back and implement in my company.” – VP Global Communications, Beam Inc.

“I really enjoyed this event; the variety of topics and experiences from different companies is great.” –Director Corporate Communications, Demasa




marcus evans