Trends and Issues in Product and Brand Management (Trends & Issues in Product & Brand Management)

Organization: Baba Farid College of Management and Technology

Venue: Baba Farid Group of Institutions

Location: Bathinda, Punjab, India

Event Date/Time: Mar 20, 2013 / 9:00 am - (GMT +5:30 hours) End Date/Time: Mar 21, 2013 / 5:00 pm - (GMT +5:30 hours)
Registration Date: Mar 08, 2013 Time: 17:00:00(GMT +5:30 hours)
Early Registration Date: Mar 08, 2013 Time: 17:00:00(GMT +5:30 hours)
Abstract Submission Date: Feb 12, 2013 Time: 23:59:00(GMT +5:30 hours)
Paper Submission Date: Feb 28, 2013 Time: 23:59:00(GMT +5:30 hours)
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Description

 

Sub Themes: Core Concept  Issues in Product Development  New Product Development Process  Impact of Consumer Behaviour on Product Development  Product Management  Product Launching  Product Life Cycle  Brand Development  Brand Planning  Branding and Design Development  Brand Positioning  Brand Equity & Brand Building  Brand Environment  Brand Life Cycle  Branding and Corporate Social Responsibility  Corporate Identity Management Engineering and Information Technology  Role of Internet in Product & Brand Development   Role of Engineering in Product & Brand Development  Quality Control  Advanced design techniques in Product Development  Prototyping and Product Testing  E-Advertisement  Role of ICT in Product & Brand Management Human Resource  Human Resource Capacities – Motivation and Goals in Product development  Reflection of Company's Manpower on a Brand  Leadership styles and impact on Product Development  Emotional and Experiential factors in Branding  Internal Marketing   Performance management of Product Development  Cross cultural Brand Management  Impact of HR concerns on Company Branding  Shortage of skilled manpower  Compensation and performance management issues for stable brands Finance  Financing Product Development  Outsourcing of Product Development  Risk Management in Product Development  Cost of Branding  Leveraging a Brand through Brand Extension  Return on Investment in Brand Management  Role of Process Evaluation Review Technique in Product Development  Use of Critical Path Method in New Product Development  Building Financial Brands Marketing and Advertising  Consumer is always Right; not a product  Celebrity endorsements in Branding  Branding of Educational Institutions: New Innovative Measures  Emerging Trends in Brand Management  Social Marketing  B2B Branding  Branding Issues from Emerging Markets  Product Mix and Line Decisions in today's context  Brand Communication strategies  Service quality is the core of a Brand  Customer Perception towards Brand Extension  Role of Customer Relationship Management in Branding of Services  Product and Brand Failures  Issues in Supply Chain Management  Role of Information Technology in Supply Chain   Other papers are also invited related to the theme.   

Venue

Mukatsar Road, Deon, Bathinda
Bathinda
Punjab
India
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Organizations

Baba Farid College of Management and Technology
Deon, Mukatsar Road,
Bathinda
151001
India

Additional Information

 

Note: The selected papers will be published in the proceedings  with ISBN/ISSN Number.  

Key Dates:

 

Last Date for receiving Abstract                 : February 12, 2013

Intimation of Acceptance                             : February 14, 2013

Last Date for Receiving Paper                     : February 28, 2013

Last Date for Registration                            : March 08, 2013

 

 

Conference Secretary –

Ms. Babita Singla, Deputy Dean (R & D),

Mobile: 9501115607

Email –

 

Exhibits included

 

Sub Themes: Core Concept  Issues in Product Development  New Product Development Process  Impact of Consumer Behaviour on Product Development  Product Management  Product Launching  Product Life Cycle  Brand Development  Brand Planning  Branding and Design Development  Brand Positioning  Brand Equity & Brand Building  Brand Environment  Brand Life Cycle  Branding and Corporate Social Responsibility  Corporate Identity Management Engineering and Information Technology  Role of Internet in Product & Brand Development   Role of Engineering in Product & Brand Development  Quality Control  Advanced design techniques in Product Development  Prototyping and Product Testing  E-Advertisement  Role of ICT in Product & Brand Management Human Resource  Human Resource Capacities – Motivation and Goals in Product development  Reflection of Company's Manpower on a Brand  Leadership styles and impact on Product Development  Emotional and Experiential factors in Branding  Internal Marketing   Performance management of Product Development  Cross cultural Brand Management  Impact of HR concerns on Company Branding  Shortage of skilled manpower  Compensation and performance management issues for stable brands Finance  Financing Product Development  Outsourcing of Product Development  Risk Management in Product Development  Cost of Branding  Leveraging a Brand through Brand Extension  Return on Investment in Brand Management  Role of Process Evaluation Review Technique in Product Development  Use of Critical Path Method in New Product Development  Building Financial Brands Marketing and Advertising  Consumer is always Right; not a product  Celebrity endorsements in Branding  Branding of Educational Institutions: New Innovative Measures  Emerging Trends in Brand Management  Social Marketing  B2B Branding  Branding Issues from Emerging Markets  Product Mix and Line Decisions in today's context  Brand Communication strategies  Service quality is the core of a Brand  Customer Perception towards Brand Extension  Role of Customer Relationship Management in Branding of Services  Product and Brand Failures  Issues in Supply Chain Management  Role of Information Technology in Supply Chain   Other papers are also invited related to the theme.