Customer Relationship Management Pharma Industry (CRM for Pharma)

Venue: Adams Mark Hotel

Location: Philadelphia, Pennsylvania, United States

Event Date/Time: Sep 11, 2000 End Date/Time: Oct 12, 2000
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CBI's 2nd conference on CRM for the Pharmaceutical Industry brings together leaders from both the CRM and the pharmaceutical industry. Leading pharmaceutical companies such as Knoll Pharmaceuticals, Ortho McNeil, Roche Laboratories, SmithKline Beecham and Teva Marion Partners share their strategies on how to make a CRM program work. This program doesn't simply talk about the concept of CRM and what it might do for your pharmaceutical or biotech company, but give actually case studies and strategies that you can implement on key issues such as: real metrics for measuring CRM ROI, developing a revenue-driven, call center model, site characteristics needed to drive conversion and integrating marketing automation and e-commerce to maximize Internet marketing, email marketing and personalized Web messages. In addition, CRM leaders, that specialize in CRM strategies and systems for the pharmaceutical industry, such as C3I, GartnerGroup, Microstrategy and Sieble Systems give their insights and information on how to: manage scability, dependability and performance of your CRM Internet efforts, build an Internet Relationship Marketing program that includes an interactive disease management and patient education website and integrate customer service channels and web collaboration to provide consistent, personalized interaction at all customer touchpoints. Plus, don't miss our two interactive, pre-conference workshops - Incorporate Sales Force Automation into Your Pharmaceutical CRM Program and Managing Data Warehouse Project - Data Analysis and Modeling for CRM Solutions. To register or for more information call 800 817 8601 or email at


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