Attitude / Behavioral Research Conference (American Marketing A)

Venue: The Hyatt Regency Westshore

Location: Tampa, Florida, United States

Event Date/Time: Jan 13, 2001 End Date/Time: Jan 18, 2001
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Attitude / Behavioral Research Conference
1/14/01 - 1/17/01
The Hyatt Westshore, Tampa, FL.
Clara Nelson

Designed for mid to senior level marketing researchers, this program deals with current applications in qualitative and quantitative research. Learn how leading practitioners use current techniques for business success.
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6200 Courtney, Campbell Causeway, Tampa, Florida United States of America 33607
United States

Additional Information

The American Marketing Association Foundation -------------------------------------------------------------------------------- THE AMERICAN MARKETING ASSOCIATION FOUNDATION: A 501 (c) (3) nonprofit organization that operates as the philanthropic arm of the marketing profession, particularly the American Marketing Association. Advances the profession and enhances the knowledge and competency of marketing professionals through its funding of awards, grants and educational programs. Governed by a volunteer Board of Trustees, distinguished leaders in the marketing profession. It includes academics, practitioners and representatives from the American Marketing Association. Supported by tax deductible contributions from individuals, companies and organizations. The Foundation recognizes all contributors in its Annual Report and in other materials. For more information on the AMA Foundation, please contact Jan Pomerantz, Executive Director, at or call 404-651-1978. Mailing address is 35 Broad St. Suite 1300, University Plaza, Atlanta, GA 30303. OVERVIEW: WHAT IS THE AMA FOUNDATION? TO MAKE A CONTRIBUTION PROGRAMS SUPPORTED BY THE AMA FOUNDATION BOARD OF TRUSTEES 2000-2001 LET US KNOW WHAT YOU THINK! -------------------------------------------------------------------------------- OVERVIEW WHAT IS THE AMA FOUNDATION? Partner with industry and academia to further marketing knowledge. Philanthropic supporter of the marketing community through grants and education. Global promoter of marketing practices as instruments of social change. Dedicated advocate of maximizing the marketing community’s impact on society. OUR MISSION IS TO BENEFIT SOCIETY THROUGH MARKETING KNOWLEDGE AND PRACTICES Providing marketing education and materials to developing business libraries worldwide. Honoring and supporting the community service initiatives of AMA professional and collegiate chapters. Underwriting scholarships for international and national participants in marketing conferences, including a weeklong doctoral consortium. Recognizing excellence in marketing innovations, marketing research and scholarship. -------------------------------------------------------------------------------- PROGRAMS SUPPORTED BY THE AMA FOUNDATION Grants to Honor and Support Community Service Initiatives of AMA Professional and Collegiate Chapters Professional and Collegiate Chapters Grants: Assist chapters in planning and executing successful community service programs through support of volunteer efforts that require financial support for out-of-pocket expenses. Awards for Excellence in Marketing Innovations and Marketing Research John A. Howard Doctoral Dissertation Award: Recognizes excellence in marketing doctoral dissertations. Honors a prominent Columbia University business professor, recognized innovator in the application of basic research in marketing consumer and buyer behavior. David Hardin Memorial Award: Recognizes outstanding marketing research articles published in Marketing Research, based upon usefulness and applicability of ideas. Honors community servant and 30 year leader of Market Facts, Inc., major national marketing research and consulting organization. Paul E. Green Award: Recognizes articles, published in Journal of Marketing Research, with the most potential to contribute significantly to the practice of marketing research. Honors a prominent Wharton School business professor and a major pioneer in marketing research methodology. Edison Achievement Award: Honors senior marketing practitioners receiving the AMA’s Edison Lifetime Achievement Award for innovative marketing. Contributions made by the AMA Foundation to institutions of higher education selected by the winner. Louis Stern Award: Recognizes outstanding articles on marketing channels and distribution. Honors prominent J.L. Kellogg Graduate School of Management professor and long-time American Marketing Association leader. Vijay Mahajan Award: Recognizes career contributions to the marketing strategy literature over a period spanning ten or more years. Honors prominent Texas Business School professor and major contributor to marketing strategy. Grants to Attend Marketing Conferences Travel Grants: Enable marketing scholars from around the world and around the United States to attend AMA conferences. Last year’s scholarship recipients included marketing faculty from business schools in Zimbabwe, Poland, Bulgaria and Russia – and both the credentials of participants and the demand for these scholarships grow significantly every year. Faculty Consortium Innovations Grants: Underwrite program innovations at host universities for innovative programming at the annual AMA conference for development of marketing faculty. AMA-Sheth Foundation Doctoral Consortium Program: Funds weeklong study and discussion session for doctoral students with academic leaders from multiple institutions. Any university offering a doctorate in marketing can send a student. Support to Business Libraries around the World Book Distribution Program: Distributes current and classic books on marketing (over 80,000 to date) through a book drive by local AMA chapters. Has sent books to 23 libraries in Poland, the Czech Republic, Slovakia, Hungary, Latvia, Romania and the former Soviet Republics. Journal Distribution Program: Makes available complimentary subscriptions to several AMA journals, including the Journal of Marketing, to over 100 libraries throughout the world, particularly those in developing capitalist countries. -------------------------------------------------------------------------------- MAKING A CONTRIBUTION TO THE AMA FOUNDATION GIVE BACK TO THE FUTURE OF MARKETING Be part of marketing’s future! Your financial support is essential to the Foundation’s continued growth and strong partnership with the American Marketing Association. As a tax-exempt, educational organization, the AMA Foundation is a creative and tax-efficient way for marketing professionals to invest in their communities and in the future of marketing. It is funded through the generosity of marketing professionals, including many members of the American Marketing Association. WAYS TO GIVE There are several ways to support the AMA Foundation: Leadership Circle: Charter Members commit $1000 per year for five years to build the Foundation’s general endowment fund, providing critical support to expanding the Foundation’s services scope and breath. Complete Leadership Circle Pledge Form [on-line form] and mail with your check to: American Marketing Association Foundation, 35 Broad St., Suite 1300, University Plaza, Atlanta, GA 30303 Annual Giving: Any gifts, whether paid immediately or paid over time are vital to the success of AMA Foundation’s numerous ongoing projects. Complete our Annual Giving Pledge Form [on-line form] and mail with your check to: American Marketing Association Foundation, 35 Broad St., Suite 1300, University Plaza, Atlanta, GA 30303 Planned Giving: Gifts funded through estate planning, particularly bequests, are critical to our future programs, activities and operations at the AMA Foundation. By advising us of such estate-related gifts, you are welcomed into the AMA Foundation’s Heritage Society. Please contact Jan Pomerantz, Executive Director of the AMA Foundation. Complete our Heritage Society Information Request Form [on-line form] for information about tax-wise giving opportunities and mail to: American Marketing Association Foundation, 35 Broad St., Suite 1300, University Plaza, Atlanta, GA 30303 Special Projects - Do you have something special in mind that you would like to fund? Are there particular fields that you are most interested in to which you would like to designate your donation? Complete our AMA Foundation Request Form [on-line form] to learn more about special project support and named endowment funds. -------------------------------------------------------------------------------- AMA FOUNDATION’S BOARD OF TRUSTEES, 2000-2001 KENNETH BERNHARDT, CHAIR Regent's Professor of Marketing Georgia State University DAVID H. BRENNER Senior Vice President Amway Corporation STEPHEN BROWN Edward M. Carson Chair of Services Marketing and Management Arizona State University BARBARA EVERITT BRYANT Managing Director American Customer Satisfaction Index (ACSI) University of Michigan Business School LOUIS CAPOZZI Chairman & Chief Executive Officer Manning Selvage & Lee DENNIS L. DUNLAP Chief Executive Officer American Marketing Association CALVIN HODOCK President Rainbow Consultants THOMAS C. KINNEAR Eugene Applebaum Professor of Entrepreneurial Studies University of Michigan ROBERT J. LAVIDGE President Emeritus Elrick & Lavidge CHARLES S. MADDEN Vice President of University Relations Ben H. Williams Professor Marketing Baylor University JOHN T. MENTZER Bruce Excellence Chair of Business Policy University of Tennessee TOWNES LAVIDGE OSBORN President The L.A.M.P. Foundation PAUL ROOT Director Knight-Ridder Center for Excellence in Management Florida International University JAGDISH N. SHETH Charles H. Kellstadt Professor of Marketing Emory University JAN POMERANTZ Executive Director American Marketing Association Foundation -------------------------------------------------------------------------------- LET US KNOW WHAT YOU THINK! To make suggestions about additional AMA Foundation’s programs and activities or to let us know what you can do to be a part of marketing’s future, please contact Jan Pomerantz, Executive Director of the AMA Foundation at (404) 651-1978 or