INFORMS Marketing Science Conference

Venue: Wiesbaden

Location: Wiesbaden, Germany

Event Date/Time: Jul 05, 2001 End Date/Time: Jul 08, 2001
Paper Submission Date: May 12, 2000
Report as Spam


the Marketing Science conference will be held in Wiesbaden, Germany and hosted by the LS Heil at the University of Mainz. Wiesbaden is located in the Rhine-Main area, easily accessible via the Frankfurt airport (about a 25-min. cab-ride). The dates of the conference are July 5-8, 2001, so please mark your calendar.

The conference will offer the usual Smorgasbord of tracks, sessions, and presentations. However, a sizeable number of practitioners will actively participate in the sessions. Many of these managers will present on their own marketing efforts, pose research requests, and, last but certainly not least, will help facilitate future research by offering academic researchers access to data and employees. Responses by managers to actively participate in the conference have been enthusiastic and we should expect challenging and stimulating sessions.

Senior managers of German and European companies and other public figures have agreed to participate in roundtables and discussion sessions.

A special effort will be made to facilitate and encourage doctoral students’ participation in the conference. Details are currently being finalized and will be posted on the conference’s webpage soon.

Things “around” the conference can be expected to be very nice. Look forward to a truly stylish conference site, foods reflecting traditional and new German cuisine throughout the conference (yes, there are German dishes for vegetarians), an interesting spouse program, and a conference dinner on a ship cruising the world-famous Rhine valley. The cruise’s date is fortunate as it coincides with the large fire-works called “Rhine in Flames” which brightens up castles, villages, and, hopefully, your evening.

A wide range of hotels is within walking distance to the conference site, i.e., 1-3 minutes. Check the conference’s webpage for practical information on airfares, hotels, cabs, trains, etc. Additionally, infos on shopping, museums, theatres, Rhine cruises, entertainment, etc. will be made available.

Let me add that Wiesbaden is one of the most charming, cosmopolitan, and beautiful cities in Germany.

See you soon and “Bis bald”,

Chair, Marketing Science Conference 2001

July 05-08, 2001


THE CONFERENCE -In 2001, Oliver Heil, Chaired Professor of Marketing and Business at the Johannes Gutenberg-University will host the Marketing Science conference in a historic settingin Wiesbaden, Germany. The conference is scheduled for Thursday, July 05-Sunday, July 08, 2001.

ABSTRACTS - The usual mix of papers in various areas of marketing science, including marketing models, methods, theory and measurement are welcome. For updates please check the conference website at inquiries about anything pertaining to the conference, please email to If need be, you may also call Dorothea Rector at +49.6131.3922016 or send a fax to the conference fax at +49.6131.3923764. However, communication via email is strongly encouraged

Individuals from academia, industry, and government are strongly invited to submit abstracts. The abstracts should be 250- 400 words long, including key words to assist in consigning abstracts to sessions. Abstracts should clearly define a marketing problem and the contribution of the work. At the beginning of the conference, a book with all abstracts will be provided to the conference's attendees. Since the conference will be in July, the deadline for abstracts has been extended.Abstracts must be received no later than March 1, 2001. You are strongly encouraged to send the abstract via email You will receive an email acknowledgement. If you cannot submit by email, a copy of the abstract on a 3.5 disk in Microsoft Word format and a hard copy are required. Each abstract must have the title of the presentation, name of the primary presenter, authors´ names, affiliations and addresses, including email, telephone and fax numbers. Each author may present only one paper during the entire conference.Please note that this call for papers will only be sent via email.

SPECIAL SESSIONS - Proposals for special sessions at the conference are strongly encouraged. As the theme of the conference suggests, sessions with at least one industry participant, either making a presentation or serving as a discussant, are particularly welcomed. Special sessions must include a proposed title, a session chair(s), abstracts for four papers and a statement summarizing the session's theme. If we are unable to accommodate the session, each abstract will be considered as an individual submission. Proposals for special sessions also have the deadline of March 1st.

ACCOMMODATIONS - Rooms have been reserved at several hotels within 1-4 minute walking distances to the conference site. When making reservations, please be sure to identify yourself with the INFORMS Marketing Science Conference to receive specially negotiated conference rates.

Blocks of rooms and room rates are guaranteed until March 24, 2001. Please reserve your room as soon as possible.To reserve rooms, please use our special reservation form at to book your room. Reservation code is Marketing Science.

TRANSPORTATION - Travelers are advised to fly into Frankfurt Rhine-Main Airport, a 30-minute cab away from the conference site. Lufthansa is the official carrier for the Marketing Science Conference 2001. Attendees using Lufthansa services to travel to the above event are being offered special airfares. To access this offer, please contact your nearest Lufthansa reservation or sales office. Kindly have the official confirmation of our registration or proof of attendance available and refer to the code: GGAIRLHKONG.300. Other travel information can be found at the conference’s website:

THE RHINE - MAIN AREA -with its three main cities Frankfurt, Mainz and Wiesbaden, represents a unique mix of German tradition and modern prosperity. The city of Mainz can look back at a history lasting 2000 years. For example, in the tenth century Mainz had ascended to become the religious and intellectual centre of medieval Germany, resulting in a multitude of historic sites and world-famous traditions such as the carnival procession. Mainz's most famous "son" is Johannes Gutenberg, the inventor of the printing process, was recently dubbed the "Man of the Millennium" by Time magazine. The city of Frankfurt/Main has a leading role as the heart of Germany's business. This booming and vivid city hosts in its center city and its surrounding villages the headquarters and subsidiaries of many well known companies including Deutsche Bank, Motorola, and Proctor & Gamble. Wiesbaden, with its hot springs (120 degrees Fahrenheit) has a long tradition as one of Europe's leading health resorts and cosmopolitan places, thus being a magnet for Europe’s rich and mighty for centuries. Wiesbaden sports the world's highest density of classicism villas and one of Germany´shighest per-capita incomes. The city intrigues visitors with elegant shops, fancy boulevards, and a most charming center-city. At Wiesbaden's outset, just a few minutes by car, the scenic Rheingau with its Riesling white wine, numerous castles and monasteries along the banks of the Rhine river all but guarantees an unforgettable experience. Have fun!

THE CONFERENCE WEBPAGE -will be continuously updated. As the conference date will approaches, updated information about transportation, spouse program, final conference schedule etc. will be available on the site.The site's name is :

Marketing Science Conference - July 05- 08, 2001

Business Mailing Address:______________________________
FeesBefore 05/01/01 After 05/01/01
Registration______$ 435
Student ______ $ 220 ______$ 535

Check enclosed please charge my credit card
American Express __ MasterCard __ Visa __
Card No.: _____________________________
Do you have any special requirements when attending this meeting ?

Please describe:

__ Please check if you are a vegetarian

Cancellations must be in writing, postmarked by June 1, 2001 for full refund less $50 processing fee. NO REFUND will be made for cancellation postmarked after this date. Make checks payable to INFORMS Marketing Science Conference and mail payment and this registration form to INFORMS, One Richmond Square, Suite 215, Providence, RI 02906.
Phone: 800-343-0062 or 401-274-2525; Fax: 401-274-3189; email:


One Richmond Square, Suite 215
Providence, RI 02906

Phone: 800-343-0062 or
Fax: 401-274-3189


Prof. Dr. Oliver Heil

Chair of Marketing and Business Administration
Johannes Gutenberg-University
Jakob Welder-Weg 9
55099 Mainz, Germany

Phone: +49.6131.3922016
Fax: +49.6131.3923764