Profiting From User Experience The Forrester Design Summit

Venue: The Ritz-Carlton, Marina del Rey

Location: Marina del Rey, California, United States

Event Date/Time: May 30, 2001 End Date/Time: May 31, 2001
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Description

In the war to win online, design initiatives have never mattered more. Companies salivate over the prospect of capturing a piece of the $45 billion in online retail sales or $750 billion in online business trade this coming year. But most Web sites will self-destruct by blocking out customers, prospects, and business partners with usability barriers. As a result, these sites will generate paltry conversion rates of less than 2%. This Summit will provide top-level decision-makers with the knowledge required to design, launch, and sustain a great Web user experience. This event will delineate how firms must fuse strategic, creative, and technology resources in order to deliver an experience that seamlessly anticipates and satisfies user goals.

Venue