Profiting From User Experience The Forrester Design Summit

Venue: The Ritz-Carlton, Marina del Rey

Location: Marina del Rey, California, United States

Event Date/Time: May 30, 2001 End Date/Time: May 31, 2001
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In the war to win online, design initiatives have never mattered more. Companies salivate over the prospect of capturing a piece of the $45 billion in online retail sales or $750 billion in online business trade this coming year. But most Web sites will self-destruct by blocking out customers, prospects, and business partners with usability barriers. As a result, these sites will generate paltry conversion rates of less than 2%. This Summit will provide top-level decision-makers with the knowledge required to design, launch, and sustain a great Web user experience. This event will delineate how firms must fuse strategic, creative, and technology resources in order to deliver an experience that seamlessly anticipates and satisfies user goals.