2nd Annual Digital TV Application Software Environment (DASE) (DASE 2001)

Venue: National Institute of Standards and Technology

Location: Gaithersburg, Maryland, United States

Event Date/Time: Jun 19, 2001 End Date/Time: Jun 20, 2001
Registration Date: Jun 05, 2001
Early Registration Date: Jun 05, 2001
Report as Spam


Interactive digital television (DTV) brings about a wealth of opportunities for broadcasters, content providers, tool developers, and equipment manufacturers. Involving parts of traditional television and the internet, the 2nd Annual Symposium will introduce the new DASE standard. DTV will inspire applications in e-commerce, targeted advertising, video-on-demand, and enhanced viewing services. The DASE Symposium brings together the DTV industry players to promote commerce and provide an opportunity to learn about DASE technologies in a focused setting.

Speakers include the DASE architects, broadcasters, equipment manufacturers and other top experts in the field. Attendees will gain first-hand knowledge of the technologies driving this exciting market. The agenda provides ample opportunities to meet the leading industry players in both formal and informal settings. The Symposium features technical sessions focusing on the architecture, API, implementation, conformance, content, and use of DASE and related environments. Giving you the opportunity to pose your most pressing concerns to the foremost DTV technology experts. An evening reception that features exhibitors of the technologies presented at the conference allows you to meet the developers who are successfully applying and using interactive DTV. The aim of the symposium is to introduce the participants to the opportunities in interactive DTV that are on the horizon and provide them with the knowledge to enter and compete in this market.

Anyone who is a stakeholder in the emerging area of Interactive Digital TV should attend this conference, especially in the fields of Consumer Electronics Manufacturing, Broadcasting, Content Production/Application Programming, Tool Development and the Computer Industry. Specific value is seen for technical and management-level decision makers.


Continental Breakfast & Registration - (800 am)
Opening Remarks - (830 am)

ATSC Introduction
Mark Richer,
Executive Director, Advanced Television Systems Committee (ATSC)
Gloria Tristani,
FCC Commissioner, Federal Communications Commission (FCC)
Session 1 DASE Components - (915 am)
Overview, Architecture, Common Content Types
Dr. Glenn Adams,
XFSI, Inc & Acting ATSC T3/S17 Chair
Declarative Applications & Environment
Dr. Glenn Adams,
XFSI, Inc & Acting ATSC T3/S17 Chair
Procedural Applications & Environment
Petr Peterka (Former ATSC T3/S17 Vice-chair and DASE API Architect),
Senior Staff Engineer - Broadband Communication Sector, Motorola
Coffee Break - (1045 am)
Session 2 DASE Infrastructure - (1115 am)
JavaTV Architecture Overview
Jon Courtney, Staff Engineer - JavaTV, Sun Microsystems
Transport Overview (MPEG-2, A/65 & A/90)
Rich Chernock, IBM
Architectural Reference Model (bindings, naming & state)
Mike Dolan, Industry Consultant
Lunch - (1245 pm)
Session 3 DASE Framework & Implementation - (140 pm)
Security Framework
Taylor Kidd, OpenTV
API Reference Implementation Structure & Use
Rob Snelick and Wayne Salamon,
National Institute of Standards and Technology
An Automated Approach for DASE Conformance Testing
Guy Hadland and Audrey Ruelas, Unisoft Corp.
Coffee Break - (310 pm)
Session 4 Infrastructure - (330 pm)
ORBIT - Object Reconfigurable Broadcast Using IT
Pedro Botelho Cardoso, INESC
An Optimal File Distribution Model for Data Broadcasting
Edwin Heredia, Microsoft Corp.
Handling the Material Exchange Format (MXF)
Vitor Manuel Teixeira, INESC
SMPTE 292M VANC A Practical Way To Handle 'Sticky' Data
Dr J. F. Carruthers, President, Norpak Corp
Tuesday Evening Reception with Buffet & Exhibits - (600 - 800 pm)
Held at the Holiday Inn, Gaithersburg

Wednesday - June 20
Continental Breakfast & Registration - (815 am)
Announcements - (845 am)
Christopher Atienza,
Associate Director of Technology, PBS
Session 5 Related Standards - (915 am)
Data Broadcasting Standards Overview
Mike Dolan, Industry Consultant
DVB/MHP Overview, Interoperability and Forecast
Hervi Creff, General Manager, Product Marketing, Canal+ Technologies
SMPTE Declarative Data Essence A Basic Interactive TV Standard
John Barkley, et.al., National Institute of Standards and Technology
Open Cable Application Platform Overview
Don Dulchinos, Vice President Advanced Platforms
& Services, CableLabs
Coffee Break - (1045 am)
Session 6 Platform Users - (1115 am)
Audience Measurement
William_Feininger, Neilsen Media
Managed Media Service Platform
Ravi Gauba and Klaus Hofrichter, Sony Electronics
Interactive TV Social Policy and Regulation Issues The European Perspective
Stuart Nolan, Oyster Partners
Lunch - (1245 pm)
Session 7 Applications - (140 pm)
Components and Advanced Functionalities of the Next Generation Interactive
Programming Guide
Yakov Kamen, iSurfTV
Interactive TV Games Industry Requirements The European Perspective
Stuart Nolan, Oyster Partners
Mass Customization of DASE Broadcast and Increased Advertisement Capacity
Eddie Schwalb, Sharp Laboratories
Coffee Break - (310 pm)
Session 8 Platform Services - (330 pm)
Comprehensive Public Key Infrastructures and the Realm of DASE Security
Edwin Heredia, Microsoft Corp.
Aggregating DASE Applications
Eddie Schwalb, Sharp Laboratories
Integration of a RETE based rule engine into the DASE environment
Pourya Dehnadi, Apex Logic, Inc


Additional Information

Cost is $200 for admission