Media Season 2001

Venue: London

Location: London, United Kingdom

Event Date/Time: Nov 12, 2001
Report as Spam

Description

The Institute of Economic Affairs is one of the world’s leading think-tanks and as part of its work, organises a number of influential strategic level conferences. This year’s IEA 2001 Media Season builds on the success of last year’s Digital TV and Interactive TV conferences. The events attracted 250 of the media industry’s key decision makers as speakers and attendees and provided an excellent forum for facilitating debate.

Details of the IEA 2001 Media Season are as follows:

INTERACTIVE TV
Monday 12th & Tuesday 13th November 2001, Mandarin Oriental, London

The Interactive TV industry has moved from enthusiasm over its potential to companies looking to obtain a return on their large investments. Broadcasters, platforms and content providers therefore need to work together to promote Interactive TV and increase its proliferation. Key players in the industry must formulate winning business models for generating revenue from interactive services, enhanced TV and advertising. This conference will bring together the key industry players to discuss and debate the best strategies for driving the industry forward including Expanding and exploiting the commercial opportunities of interactive television; Maximising revenue from interactive services and advertising; Creating irresistible enhanced television content; The role of the public service broadcaster in the digital age; Regulating interactive services within a converging media industry; The future of advertising in an interactive world.

Key topics to be addressed include:
 Expanding and exploiting the commercial opportunities of interactive television
 Maximising revenue from interactive services and advertising
 Creating irresistible enhanced television content
 The role of the public service broadcaster in the digital age
 Regulating interactive services within a converging media industry
 The future of advertising in an interactive world

Confirmed Speakers
 Luke Alverez, Chief Operating Officer, Emap Digital
 Tom Barnicoat, Chief Executive, Endemol UK
 Nick Pollard, Head of News, BSkyB
 Bruce Vandenburg, Head of Digital, Celador Productions
 Simon Hochhauser, Chief Executive, Video Networks Ltd
 Michael Svennevig, Director of Research, Futura.com
 Michael Blakstad, Chairman, Workhouse
 Robin Foster, Director of Strategy, ITC
 Simon Cornwell, Chief Executive Officer, Two Way TV
 Paula Carter, Joint Managing Director, Digital Wellbeing


SPORT BROADCASTING
Monday 19th November, Café Royal 2001

The sport broadcasting industry generates enormous revenue and, as demand for sport content grows, will surely only increase in size and profitability. However, the cost of premium sports content is spiraling as rights holders, realising the value of their product, become more assertive in the distribution of media rights. Broadcasters must respond to these changes by re-evaluating the way they acquire rights, ensuring that their content satisfies the consumers ‘when you want it, where you want it’ life-style and by developing innovative services and products to maximise the value of every subscriber.

Leading organisations and individuals will address the key issues affecting the sports broadcasting and media industry and discuss:
 The changing nature of sport broadcasting
 The shifting balance of power
 Sport on demand: changing consumer expectations
 The future of public service broadcaster
 Convergence and new media
 Value-added services

Confirmed speakers:
 Kate Hoey, Minister for Sport, UK
 Peter Salmon, Director of Sport, BBC
 Karl Bistany, Chief Executive, Octagon CSI
 Christopher Stoddart, Chief Executive, Go Racing
 Alistair Gosling, Chief Executive, The Extreme Group
 Geoff Brown, Chief Executive, Sportsworld Media
 Michael Parker, Chief Executive, TEAM Saatchi


DIGITAL AUDIO BROADCASTING
Monday 26th November 2001, Le Meridien Piccadilly, London

2001 could be the year for digital audio broadcasting with another massive promotional drive for the take up of digital radio. But before digital audio broadcasting can truly become a mass medium, there are many challenges to be overcome. This conference will bring together the key players from across the digital audio industry to discuss and debate the major strategic issues facing them today.

Key questions to be addressed include:
 What will be the key driver for digital audio take up?
 How can the industry ensure affordable, small, and portable digital receivers?
 Which business model will ensure success in a more competitive digital world?
 Media convergence: threat or opportunity?
 How can we get accurate audience measurement?
 Will advertisers prefer wider or more niche audiences?
 What will be the future role of radio data broadcasts?

Confirmed Speakers:
 Haydn Abbott, Chairman, Digital Radio Development Bureau
 Richard Wheatley, Chief Executive, jazz fm
 Jon Trowsdale, Broadcast Radio Director, ntl
 Colin Crawford, Vice President, Technical Marketing, videologic
 Simon Nelson, Controller, New Media for Radio and Music, BBC

Further information
www.marketforce-communications.co.uk
www.iea.org

Venue