Event Date/Time: Oct 03, 2001 End Date/Time: Oct 11, 2001
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Join us across Europe to discuss challenges and share ideas for sucessfully managing large, complex customers!

Each of the five Best Practice Forums (Amsterdam, London, Munich, Paris and Stockholm) will feature a different peer practitioner sharing a mini-case study of their firms strategic account management programme. In addition, SAMA's Executive Director, Lisa Napolitano, will present the latest trends, practices and metrics uncovered through recent SAMA projects and events. Small roundtable discussions during lunch allow you to focus on one of several specific topics of particular interest to you. Finally, learn how to leverage SAMA's vast library of knowledge to provide you with solutions to key account management problems on an ongoing basis.

Don't come alone! This unique forum is the perfect opportunity to bring a guest. Show a customer your commitment to enterprise-wide relationships...expose a top decision-maker in your firm to the critical issues your company needs to address...reinforce your firm's strategy with key team members...or demonstrate the value of SAMA to a colleague who would benefit from being a part of our organisation.


Wednesday, 3 October Amsterdam
Amsterdam Mariott Hotel (Stadhouderskade)

Thursday, 4 October Paris
Hyatt Regency/Paris - Charles de Gaulle

Monday, 8 October London
Hilton London Heathrow Airport Hotel

Wednesday, 10 October Munich
Maritim Hotel Munchen (Goethestrasse)

Thursday, October 11 Stockholm
Berns Hotel - Berzeleii Park