Kid Clout: Marketing to Kids 2001 (Kid Clout)

Venue: Renaissance WorldGate Hotel

Location: Kissimmee, Florida, United States

Event Date/Time: Oct 04, 2001 End Date/Time: Oct 05, 2001
Registration Date: Sep 13, 2001
Early Registration Date: Aug 10, 2001
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Kids are critical to an increasing number of businesses. Today's kids are an important force in society as well as the marketplace. They are significant spenders. They are major influencers. They are a vitally important future market. There are more issues surrounding and opportunities to effectively reach the youth market than ever before.

In order to capitalize on the dynamics of the youth market, you need to be in touch with them and their world. Corporations must find ways to tap into the cutting edge of kid culture as kids' mindsets, needs, attitudes, styles, preferences, and trends grow and change at a dizzying pace. This is a market that turns over every several years. It is a market made up of many audiences...and numerous questions:

*What age to target?
*How to target to kids?
*Where to target kids?
*How do kids spend money?
*What do kids buy?
*How to motivate them?
*Who to partner with?
The list goes on and on...

In the rich marketing debate about reaching kids, one constant seems to resonate: Kids have grown to become an enormous group of powerful consumers. So, join us for the opportunity to take a deeper look into the world of kids at one of the most comprehensive conferences on the kids industry.

On October 4-5, in Florida, Kid Clout: Marketing to Kids 2001 will bring together a range of kid experts. At this event, you will receive valuable information and insights into the kids market. Presenters will take you into the lives of kids, their friends, families, and other influencers with new insights and research that will expand your knowledge about marketing to kids. Learn from Nickelodeon, The Wonder Group, KidShop, CoolWorks, Golden Books, Saatchi & Saaatchi, Leo Burnett, and others who can help you succeed in the kids market!
The Kid Clout conference will be a two-day immersion into the world of kids. We look forward to seeing you all in Florida!

Fore information about this event, please contact:

Aneissa Rosas
or (212) 967-0095 x230
or visit our website at


3011 Maingate Lane
United States

Additional Information

Paul Kurnit President & Founder KidShop Chairman Afternoon Workshop With... Dr. Dan Acuff President YMS Consulting Who Are These Tweens Anyway? Age Segmentation Psychology of 8-14 Year-Olds Registration Fees: Conference Only = $1395.00 Conference plus Workshop = $1695.00 For additional information, including registration, please contact: Aneissa Rosas at (212) 967-0095 x230 or visit our website at