Event Date/Time: Oct 10, 2001
End Date/Time: Oct 11, 2001
The ability to predict a drug response will have a substantial impact on drug marketing practices and may lead to a shakeup of the industry on a general scale. Mass customization-whether a dream come true or an unpleasant fait accompli-will affect pharmaceutical companies from top to bottom. Concomitantly, as our giant healthcare system slowly awakens to the miraculous insights biotechnology is capable of providing, physicians will be coerced away from their old illegible ways into a future of accurate, secured prescriptions. This meeting brings together leaders in the fields of genomics, medicine, and pharmaceutical development. See website for full program details.