For the past 25+ years, Richard Bandler has dedicated himself to developing new ideas, tools, techniques and true models for the advancement of human evolution. For the past 15+ years, John has been training people in Fortune 100 companies. In the last few years, Richard has created Design Human Engineering™ as the next step in the evolution of NLP™. In addition, he has been teaching professionals in every field to master their field. Design Human Engineering™ is Richard's combination of how to engineer your own brain into that design that will have you be your best, simply and purely.

Then add the Patterns of Persuasion that he has taught to so many thousands of others to use successfully in their own businesses and personal lives. Toss in John's best kept sales/business and consulting strategies. Then add these two together - Patterns of Persuasion and Design Human Engineering™ - and Get PERSUASION ENGINEERING™!