Launching & Building Pharmaceutical Brands

Venue: Hyatt Regency at Penn\'s Landing

Location: Philadelphia, Pennsylvania,

Event Date/Time: Feb 21, 2002 End Date/Time: Feb 22, 2002
Registration Date: Feb 21, 2002
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Key Topics Include:

Develop and deploy integrated marketing support: the timing and frequency of key marketing activities

Invest for maximum impact: Key insights to resource allocation and spending differentiation

Manage team Structure, communication and transition to leverage product knowledge

Drive commercially focused drug development: How thought leader input, trial strategy, and pharmacoeconomic outcomes work to create balance between clinical and commercial development

Prepare the market for rapid product uptake: Key activities to prepare the marketplace to accept the drug

Be memorable in your customers’ minds: Build equity and create loyalty

Build corporate and product brands

Lessons learned and best practices: Powerful brands and why

Contact Steve Eck at 312.780.0700 ext. 163 or submit a speaking proposal Online

This Pharmaceutical event is researched and designed for the following key titles:
Vice President, Group Director, Brand Manager, Senior Director, Associate director, Senior Manger, Product Manager in the following areas:

Strategic Marketing, New Product Planning, New Product Introductions, Business Development, Product Development, Brand development, Corporate Strategy, Global Marketing, Sales and Marketing, Operations, General Counsel, Promotion Management, Business Planning, Finance

Sponsorship and exhibit opportunities are still available! Launching & Building Pharmaceutical Megabrands delivers a highly targeted, senior-level audience of pharmaceutical executives. Call Keith Johnston, sponsorship sales, at 312.780-0700 x215. We will work with you to develop a sponsorship or exhibit package to meet the exact needs of your organization's promotional goals. Space is limited, so call today!

Register Today!
Voice: 312.780.0700
Fax: 312.780.0600