The DIGITAL ECONOMY New Priorities: Building A Collaborative Enterprise In Uncertain Times
|Event Date/Time: Dec 06, 2001||End Date/Time: Dec 07, 2001|
|Registration Date: Dec 03, 2001|
|Early Registration Date: Oct 31, 2001|
"As companies demand more ways to streamline and reduce expenses, they will increasingly turn to the Net as a cheap communications backbone for everything from buying ballpoint pens to linking complex supply chains, spanning scores of countries. The transformative power of the Internet was never in online banner ads or auctions of Beanie Babies. Instead, the big bang lies in being able instantly and effortlessly to work as one with employees, suppliers, partners, and customers-all over the Web."
BusinessWeek, InfoTech 100 Annual Report, 2001
ENABLING THE COLLABORATIVE ENTERPRISE
The opportunity to work as one, all over the Web, represents the beginning of a new era in the Digital Economy. In the former era, firms leveraged individual devices and applications to automate traditional business processes and achieve greater efficiency and connectivity. In the new era, people and things, wired and wireless, are all connected through the open platform of the Web and work together-person to person, person to device, device to device-to redefine processes and create new value. This shift is enabled by an "always-on" infrastructure delivering the services customers want, when and where they want them. But it has emerged at a time when executives are under intense pressure to cut costs and demonstrate a return on IT investment.
A HISTORY OF AN ELITE TECHNOLOGY EVENT
Five years ago BusinessWeek started the Digital Economy conference series in an effort to better understand the business issues that senior executives face in using technology to grow their businesses, reduce costs, or create new businesses.
1996: We were proud that our first edition, Winning in The Digital Economy: The Intranetworked Corporation, featured such trailblazers as Steve Jobs of Pixar, Jim Barksdale of Netscape, and Lew Platt of Hewlett-Packard.
1997: The Second Annual BusinessWeek Conference on the Digital Economy, Strategy, Technology, Results, continued to identify the new roads and players featuring Jeff Bezos of Amazon.com, Craig Barrett of Intel, and John Chambers of Cisco Systems.
1998: The following year we presented The Innovative Corporation: The Power of New Ideas with Meg Whitman of eBay, Mark Cuban of Yahoo!/Broadcast.com, and Bob Metcalfe.
1999: Inside Moves: The Power of Experience, featured such visionaries as Carly Fiorina of Hewlett-Packard, Larry Ellison of Oracle, and Linus Torvalds, creator of Linux, whose bold actions and foresight were redirecting the Digital Economy.
2000: Getting Down to Business: The B2B Boom, featured leaders at the forefront of this movement, including Mark Hoffman of CommerceOne, David Peterschmidt of Inktomi, Bill Esrey of Sprint, and Rick Belluzzo of Microsoft.
2001: BusinessWeek continues this tradition of prescience and excellence. This year's theme, Enabling the Collaborative Enterprise, will redirect our focus from the technology titans and new economy visionaries who helped define the promise of the Digital Economy to the "heroes in the trenches"-the executives who are fulfilling that promise within their firms and throughout their value chains.