|
|
|
|
|
|
|
|
|
|
| Email |
mcianflone@acius.net
|
|
|
|
| Category 2 |
Business: Marketing_and_Sales
|
|
|
|
|
|
| Contact |
55 W. Monroe, Suite 3650
|
|
|
|
|
|
| Description |
This two-day senior-level conference will introduce and reinforce the most critical issues related to the development and marketing of functional and innovative beverages, including:
* Current legal and regulatory requirements and issues that may come up when developing, labeling and marketing beverages
* Liability exposure: regulatory theories and consumer claims
* How to Evaluate the safety, efficacy, and quality of functional beverages and their ingredients
* Flavor challenges - balancing function and taste
* Public perception – media portrayal
* The affect mergers and acquisitions have on the marketing of innovative beverages
* Testing of innovative beverages
* Taking a look at the rules – are the FDA rules enforced fairly?
* The importance of communicating the health benefits to consumers
* How to market functional beverages from the consumer viewpoint
* The Law of functional foods in the U.S.
* Targeting the aging population
|
|
|
|
