Retail Summit: Making Retail Technology Pay Off (S02RETAIL)

Venue: Grand Hyatt New York

Location: New York, New York, United States

Event Date/Time: Mar 18, 2002 End Date/Time: Mar 19, 2002
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Faced with an unprecedented slowdown in the economy and ever-demanding consumers, retailers are turning to technology to find new ways to cut costs, add incremental revenue, and strengthen consumer relationships. Retailers invest 4.3% of revenues in CRM, procurement, merchandising, and other technologies -- some 20% more than typical Global 3,500 companies. Which technology investments will give retailers the biggest bang for the buck? How are advanced cross-channel retailers like Target, Sears, and Borders using technology to stay ahead of the competition? The premier retail technology event of the year, Forrester’s Retail Summit will provide these answers. Catch a glimpse of the store of the future. Prepare for next-generation point-of-sale systems. Discover how revenue optimization, eMarketplaces, and supply chain management can boost the bottom line.


· Which retail technologies demand attention and budget? Which ones don’t?
· How should retailers adapt business processes in light of technology’s more prominent role?
· How should retailers measure the payback of technology initiatives?


· Senior retail, operations, and marketing executives responsible for technology investments.
· Business executives who set company objectives for driving consumer sales and profitability.
· Decision-makers and project managers responsible for eBusiness implementation.


Connecting With Today’s Customers
Dale Nitschke, President,, Target Corp.

 How will new technologies change the in-store customer experience?
 What’s the real value of Customer Relationship Management (CRM) to a retailer?

Managing The Intersection Of Business And Technology
Tamara Heim, President, Borders Books and Music Stores and, Borders Group

 How should retailers determine whether or not to outsource critical technology projects?
 What’s required for retailers to successfully deploy new technologies at the store level?

Upgrading Your Infrastructure For Cross-Channel Selling
Dennis Honan, VP and General Manager, Customer Direct, Sears, Roebuck and Co.

 How should retailers revamp their fulfillment, inventory management, and POS systems to maximize
cross-channel sales?
 How can retailers make the case for upgrading infrastructure in the face of a tough economic climate?


Setting The Stage
Chris Charron, Group Director, Forrester Research

Technology Matters More Than Ever
Kate Delhagen, Research Director, Forrester Research

 Which technologies are critical to multichannel retail success?
 How must retailers change their ways to benefit fully from those technologies?

Improving Web Site ROI
Harley Manning, Research Director, Forrester Research

 What site technologies have the most impact on sales -- offline and online?
 How can retailers maximize the ROI of their site design and technology investments?

To register or for more information please go to or call 1-888-34FORUM (343-6786).


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Additional Information

2002 Event Series Pricing Client cost per seat: $1,295. Nonclient cost per seat: $1,495.